Chief Marketing Officer (CMO) SVP, Growth Director of Marketing
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Job Location:
Burbank, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
5 days ago
Vacancies:
1 Vacancy
Job Summary
Superior Executive & Legal Recruiting is seeking a senior marketing leader to scale direct-to-consumer lead generation for a high-volume plaintiff-side employment litigation firm. Own the full funnelfrom acquisition to intake to signed clientswith a focus on ROI growth and operational efficiency.
Target Background:Healthcare insurance financial services education or similar high-volume DTC sectors.
Responsibilities
- Own and scale paid acquisition (Google Ads Meta) managing $150K monthly spend
- Drive full-funnel performance across landing pages intake and call center conversion
- Build and optimize growth systems including testing frameworks CRM/MarTech and attribution
- Improve speed-to-lead and conversion rates in partnership with intake and operations
- Optimize across paid organic and lifecycle channels to maximize lead quality and signed clients
Qualifications
- 8 years in DTC/performance marketing with proven revenue impact (not just CPL optimization)
- Hands-on paid media experience building and managing campaigns directly
- Experience in high-volume complex funnel environments with strong testing and optimization rigor
- Familiarity with multi-channel acquisition (paid SEO lifecycle) and CRM/MarTech systems
- Proven leadership experience building and scaling high-performing teams
Critical Requirement:
Must have personal hands-on experience (not solely team or agency oversight) building campaigns in Google Ads and Meta. While the CMO will not be expected to actively build campaigns as part of this position deep subject matter expertise is the most important requirement of this job. Candidates must have executed campaign builds optimizations and creative strategy at a high level with six-figure budgets.
Required Experience:
Chief
