Digital Marketing Internship Summer 2026

Rails to Trails Conservancy (RTC) is the nations largest trails organizationwith a grassroots community of more than 1 million strongdedicated to building a nation connected by trails reimagining public spaces to create safe ways for everyone to walk bike and be active outdoors. Founded in 1986 Rails to Trails Conservancys national office is located in Washington D.C. with regional offices in California Florida Ohio Baltimore and Milwaukee. For more information visit . Connect with RTC @railstotrails on Instagram Facebook LinkedIn TikTok and X (formerly known as Twitter).

Job Summary

RTCs Communications Department tells the story of the nations trails walking and bicycling movementinspiring activism encouraging policy change and motivating people to be active outside on Americas trails. Through social media (@railstotrails) online engagement () our quarterly magazine news media and events we engage with RTCs diverse audiencesincluding trail enthusiasts and those discovering the joy of trails for the first time lawmakers trail builders and partners nationwide.

This 12-week internship program begins in June 2026. Interns will have the flexibility to work 20-35 hours per week on a regular consistent schedule.

Job Location

This position is located in our Washington D.C. National Headquarters -person presence is standard on Tuesdays and Thursdays with remote work scheduled on the remaining days.

Job Duties

RTC is seeking a digital marketing intern to support social media campaign development and content marketing strategies to enhance search engine (SEO) and generative engine optimizations (GEO). Core activities will align with RTCs campaigns for the organizations 40th anniversary and the celebration of America 250 the nations semiquincentennial. The intern reports to RTCs communications director.

Specific responsibilities include but are not limited to:

• Develop content to support social media strategies for RTCs 40th anniversary including short videos graphics and messaging for use across platforms.
• Assist in developing social media templates that support organizational goals surrounding engagement thought leadership and brand visibility.
• Support social campaign to generate merchandise sales associated with America 250.
• Support implementation of tactics to enhance SEO and GEO scores across content on using organizational tools like Yoast.
• Develop content-type pages and summary content to enhance GEO performance including for RTCs Trail of the Month articles.
• Produce analytics reports to assess outcomes with a focus on SEO and GEO improvements.
• Collecting and cataloging photos from RTCs existing photo and video files and evaluating tagging and uploading photos to the organizations archive for use to support organizational priorities including digital marketing activities.

Supervisory Responsibilities

There are no supervisory tasks assigned to this role.

Desired Background and Personal Attributes

RTC is seeking an undergraduate graduate or a professional early in their career journey in a related field (communications journalism public relations or marketing preferred). Candidates should be task-oriented and highly organized and possess a strong interest in the topics of health the environment sustainable transportation outdoor recreation pedestrian issues bicycling or trails.

Applicants whose permanent residence is in one of the states where we operate will be considered for this internship program. This criterion aligns with our strategic goals and operational requirements. We are looking forward to discovering motivated and talented individuals from CA CO DC FL MD ME MI MT NJ OH OR PA VA or WI.

Work Environment

Normal office setting with low to moderate noise level.

Employers Right: RTC reserves the right to revise change or reclassify this job description at any time in accordance with RTCs business needs. This job description is not an implied contract.

Commitment to Diversity

Rails to Trails Conservancy seeks diverse passionate and qualified individuals who want to make a difference in the world. RTC is an equal-opportunity employer. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity national origin disability veteran status age and other legally protected characteristics.

If you need a reasonable accommodation because of a disability for any part of the employment process please e-mail and provide the nature of your request and your contact information.