Senior Marketing Manager

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Brand Integration & Content Manager - Strategic Alliances CoE

Location: Gurgaon India

About the role:

We are setting up a Strategic Alliances Centre of Excellence (CoE) to shift Google India Marketing from transactionalmedia-led deals to long-term value-multiplying alliances across key products and strategically important business themes.

The Brand Integration & Content Manager sits at the intersection of brand content and commercial partnerships. Serving asthe connective tissue between Google and the Partner Organization you will own the delivery of Tier 1 partnerships withtop-tier creators public figures major broadcast networks and global brands. This role demands a leader who is equallyfluent in brand strategy and editorial thinking ensuring every co-branded initiative partner campaign and collaborativecontent piece is executed with creative integrity strategic coherence and measurable impact.

What you will be doing:

1. High-Stakes Partnership Management

Serve as the primary lead for tier 1 partnerships managing complex relationships with top-tier creators public
figures major broadcast networks and leading brands.

Translate high-level agreements into detailed execution plans: milestones timelines workstreams and owners.

Drive day-to-day progress to ensure all agreed deliverables are achieved in full and on time.

2. Brand Integration Stewardship & Advocacy

Fiercely protect Googles brand equity during all phases of the partnership to ensure the companys reputation and
values are upheld.

Ensure Googles products show up in the best possible way across all partner assets and experiences.

Develop and maintain a Brand Integration Playbook acting as the primary brand counsel to partnership managers
during deal structuring.

Work with brand and creative teams to enforce brand guardrails visual identity tone of voice and policy guidelines
proactively flagging risk issues before they impact the public.

3. Content Strategy & Production

Build and execute a content calendar specifically for partnerships translating commercial relationships into
compelling stories across owned earned and partner channels.

Develop content formats tailored to different partnership types (e.g. co-authored thought leadership
behind-the-scenes integrations joint research reports).

Write edit and commission long-form and short-form content working tightly with internal creative teams and
external agencies to produce high-quality assets at pace.

4. Single Point of Contact (Internal & External)

Act as the single point of contact for the partner for all operational content and execution matters.

Manage creative briefs feedback loops and approval workflows between external partners and internal teams.

Coordinate internally with Product Marketing Brand Creative Media PR/Comms and Measurement teams.

Ensure information flows smoothly between the partner and internal teams avoiding duplication and misalignment.

5. Measurement Risk & Optimisation

Define KPIs for partner content programs (engagement reach brand perception lift) and ensure tracking is set up
before launch.

Identify execution risks early (delays scope creep creative issues) and escalate in a structured way with actionable
recommendations.

Conduct content audits and post-campaign reviews to surface learnings highlight impact vs. objectives and
recommend strategies for scaling.

What you need to be great in this role:

• Experience: 8-10 years of experience in brand management content strategy or integrated marketing ideally in tech
  media or entertainment.
• Track Record: Proven experience managing high-profile external partners such as major networks
  celebrities/creators or top-tier brands taking campaigns from deal signing to post-mortem.
• Craft: Exceptional writing and editorial skills with the ability to adapt brand voice and format across channels and
  audiences.
• Brand Acumen: Strong understanding of brand architecture visual identity systems and co-branding principles.
• Execution: Excellent project management skills with a demonstrated ability to juggle multiple workstreams manage
  creative workflows and hit tight deadlines.
• Experience managing large-scale complex partnerships (e.g. OTT sports leagues or national broadcast networks).
• Familiarity with content management systems Digital Asset Management (DAM) tools and creative project
  management platforms (e.g. Figma Asana).
• Experience working in or with cross-country/regional teams.
• Exposure to performance marketing metrics and an understanding of how content feeds into brand health.
• Dual Fluency: You speak both brand and editorial natively.
• Operator Mindset: You enjoy making things happen closing loops and sweating the details.
• Diplomat: You have a sharp eye for brand integrity and possess the proven ability to influence without authority in
  external rooms.
• Problem-Solver: You anticipate issues surface them early and always come with solutions.

Req ID: 17265

#LI-Hybrid #LI-AS2

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.