Director Global E-Commerce, Marketplaces & Digital Growth

Description

• Own the global online sales strategy across marketplaces and the companys direct e-commerce store with clear accountability for revenue growth margin traffic and conversion.
• Build annual and quarterly plans for online growth across NA EMEA and APAC aligned to product launches regional priorities pricing strategy and inventory availability.
• Define channel roles and market expansion priorities by region including where to scale existing channels and where to enter new marketplaces.
• Balance short-term performance marketing with long-term brand equity development
• A strong product marketing ownership translating product innovation into compelling value propositions to scale digital growth

• Product marketing capabilities including go-to-market planning value proposition development messaging frameworks launch orchestration and lifecycle marketing across regions.
• Experience in upper- and mid-funnel initiatives (brand campaigns video influencers premium content Storefronts) alongside ROAS-led acquisition.
• A leader who can influence product creative and regional teams around brand narrative and market positioning.

• Lead and grow the companys e-commerce business across existing marketplace channels and the D2C store with ownership of revenue traffic conversion merchandising pricing promotions and overall performance.
• Expand online sales by launching new marketplaces and optimizing marketplace operations including listings content catalog health compliance inventory coordination and cross-functional execution with product web analytics and operations teams.

• Lead the global paid media strategy across Google Amazon Ads Meta and other relevant performance channels with accountability for efficient demand generation and revenue growth.
• Set channel mix budgets attribution framework testing roadmap and performance targets such as ROAS CAC ACoS MER and contribution margin.
• Partner with internal teams and external agencies to continuously improve campaign structure audience strategy creative effectiveness and conversion performance.

• Work closely with sales product marketing pricing finance supply chain legal and regional stakeholders to ensure online channel execution aligns with broader business priorities.
• Partner with operations and supply teams to manage inventory health in-stock rates fulfillment readiness and marketplace service levels.
• Build and lead a high-performing e-commerce team across marketplace management digital marketing content analytics and channel operations.

• Establish clear KPI dashboards and business reviews covering traffic conversion ad efficiency revenue margin channel profitability and regional performance.
• Use data to diagnose growth opportunities channel gaps and execution issues and translate insights into action plans.
• Continuously benchmark competitors marketplace trends and consumer behavior to refine channel strategy and identify whitespace opportunities.

• 15 years of experience in product company product e-commerce product branding digital commerce marketplace management or performance marketing with at least 5 years in a senior leadership role.
• Proven success scaling online revenue across marketplaces and owned e-commerce channels in multiple regions.
• Experience building and scaling brands in US and European markets. Prior leadership in product marketing GTM execution and launches for premium consumer products.
• Experience managing large digital media budgets and delivering measurable business outcomes across Google Amazon Ads Meta and related channels.
• Experience in consumer technology electronics energy home technology or other considered-purchase categories is strongly preferred.

• Deep expertise in global marketplace operations brand strategy positioning and storytelling online sales strategy and performance optimization.

• Success in the role requires a brand-led commercial mindset not only operational or media optimization strength
• Strong understanding of Amazon and Walmart ecosystems along with the ability to evaluate and scale additional marketplaces.
• Commercially strong with the ability to balance revenue growth profitability pricing promotions and channel investment.
• Strong leadership stakeholder management and change management capability in cross-functional matrixed organizations.

• Masters degree in Business Marketing Engineering or a related field. MBA or equivalent advanced business education preferred.

• Experience leading global or multi-region online businesses across NA EMEA and APAC.
• Experience with scaling premium or technology brands internationally particularly in North America and Europe.
• Experience with international e-commerce expansion cross-border selling and region-specific marketplace strategies.
• Familiarity with platforms and tools across web analytics CRM product feeds marketplace tooling content optimization and marketing automation.