Community Marketing Assistant

WHY JOIN ALO

Mindful movement. Its at the core of why we do what we do at ALOits our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat making their lives and their communities better. Thats the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

The Community Marketing Assistant will support the execution of national and international always-on community programmingthat deepens brand affinity drives engagement and increases retail traffic. This role is ideal for someone passionate about wellness yoga fitness culture events and brand storytelling. This role will help cultivate authentic relationships with instructors ambassadors wellness studios and cultural tastemakers while contributing to the growth and scalability of ALOs global community ecosystem.

RESPONSIBILITIES

• Support the planning and execution of recurring community events
• Own on-the-ground event execution including guest list management gifting and post-event reporting
• Support the development and maintenance of community calendars across markets ensuring all doors are consistently programmed and lit up
• Partner closely with Retail teams to ensure consistent community activation across all store locations driving traffic engagement and retention
• Support the management of relationships with local instructors ambassadors and wellness partners
• Coordinate studio partnerships and community collaborations across all markets
• Execute ambassador gifting seedingand shipment logistics
• Conduct ongoing research to identify local studios instructors andcultural opportunities and surface emerging community leaders
• Track KPIs including attendance repeat participation new customer acquisition impact on store traffic and retail performance
• Assist in building decks recaps and internal presentations
• Collaborate cross-functionally with Retail PR Social and CRM teams to ensure alignment across initiatives

QUALIFICATIONS

• Bachelors degree in Marketing Communications Business or related field
• 12 years of relevant experience in marketing events community or partnerships (internships included)
• Strong interest in wellness yoga fitness fashion and community-building
• Highly organized with strong attention to detail and ability to manage multiple workstreams
• Strong written and verbal communication skills
• Social media fluency (Instagram TikTok and emerging platforms)
• Ability to thrive in a fast-paced collaborative environment

The base pay range for this position is $27/hr-$30/hr which represents the current range for the non-exempt position. Please note that actual pay will vary based on factors including but not limited to location experience and performance. As such on occasion and when applicable there is the possibility that the final agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the companys total rewards package for exempt employees. Other rewards may include performance bonuses long term incentives a PTO policy and many other progressive benefits.