Senior Executive Influencer Marketing

1. Influencer Strategy & Planning

• Develop and execute influencer marketing plans aligned with Hindi show launches tentpoles brand campaigns and always-on requirements.
• Identify relevant influencer categories (macro micro nano celebrity creators) based on platform trends and GEC audience TG alignment.
• Support content and marketing teams with influencer recommendations that drive maximum reach and engagement.

2. Influencer Outreach Coordination & Relationship Management

• Manage endtoend influencer outreach negotiations coordination and onboarding.

• Build and maintain relationships with creators managers and agencies specializing in entertainment drama celebrity lifestyle and regional Hindi content.

• Ensure clear briefing timelines and deliverables for each campaign.

3. Content Creation & Campaign Execution

• Oversee influencer content creation ensuring consistency with brand tonality show messaging and platform formats (Reels Shorts Stories static posts YT integrations etc.).
• Track content delivery approvals posting schedules and campaign hygiene.
• Collaborate with internal creative and social teams for content ideas cocreated formats and digital-first storytelling.

4. Performance Tracking Analytics & Reporting

• Monitor campaign performance across reach engagement views sentiment share of voice and ROI.
• Generate clear performance dashboards and insights to inform future campaign strategies.
• Benchmark against competitor campaigns platform trends and best practices.

5. Cross-Functional Collaboration

• Partner closely with PR Social and ContentMarketing teams to align influencer efforts with overall campaign goals.
• Work with programming and content teams to identify moments and hooks that can be amplified via influencers.

• Strong understanding of social media platforms (Instagram YouTube Facebook Snapchat X ShareChat Moj etc.).
• Excellent communication negotiation and coordination skills.
• Ability to identify relevant creator partnerships across genres and audience cohorts.
• Strong project management and multitasking ability.
• Creative thinking with an understanding of digital pop culture and entertainment trends.
• Data-driven decision-making with the ability to interpret metrics and optimize campaigns.

• 24 years of experience in influencer marketing digital marketing or social media (preferably in entertainment media or agency environments).
• Strong relationships within the influencer ecosystem (creators managers and agencies) preferred.
• Bachelors degree in Marketing Mass Media Communication or related fields.