Marketing Manager

Our Client

This Calgary-based rapidly expanding hair care brand is dedicatedexclusively to the unique beauty and needs of curly coily and kinky hair.They believe in celebrating and empowering individuals to embrace their natural texture with high-quality thoughtfully formulated products that truly work. Theyre on a mission to revolutionize curly hair care but its about more than justselling products; theyre building relationships and fostering a community. Thats where this exciting new role comes in.

Whats in it for YOU

This is an exciting opportunity for a strategic and results-driven individual to develop launch and manage our Clients affiliate program from the ground up. Youll be instrumental in expanding their reach increasing brand awareness and driving sales through authentic and impactful partnerships with a network of curly hair content creators bloggers and influencers.


The Perks & Pay

• Be part of a mission-driven company that truly cares about its community and products

• The opportunity to make a direct impact on this brands growth and shape the future of their affiliate program

• Work in a collaborative supportive and passionate team environment

• Lucrative Compensation Package that includes a Base Salary of$70k - $75k depending on experience and a 3-tiered bonus program tied to results.

• Did someone say work/life balance This is a full-time position but the schedule for this role will be35 hours/week

• A Healthcare Spending Account (HSA) for reimbursement of medical expenses

• Comprehensive training on the features/benefits of the full assortment of products offered combined with a supportive learning environment where questions are welcome and encouraged

• This is a full-time hybridrole working 1-2days per week out of a transit-accessible office currently located nearBlackfoot Trail SE in Calgary AB. They are however relocating to a larger space near Cross Iron Mills in August 2026.

• Employees enjoy 30% discount on all products

Responsibilities of the Position

• Design and Implement the Affiliate Strategy:Develop a comprehensive affiliate program strategy aligned with our brand goals target audience and product offerings. This includes commission structures payout thresholds bonus incentives and promotional guidelines.

• Identify and Recruit Top-Tier Curly Affiliates:Actively research outreach and recruit passionate content creators bloggers vloggers and influencers within the curly hair community who genuinely align with our brand values and product philosophy. Think: curly hair journey experts product reviewers natural hair stylists and lifestyle bloggers with a strong curly following.

• Build and Nurture Relationships:Establish strong long-term relationships with affiliates providing them with the resources support and communication needed to succeed. Act as their primary point of contact and brand addition to owning the affiliate program you will also be apoint of contact for the agency that manages the social media ads.

• Develop Engaging Affiliate Content & Assets:Collaborate with our marketing team to create compelling banners ad copy product information and promotional materials that our affiliates can easily use to promote our products.

• Monitor and Optimize Performance:Regularly track analyze and report on key affiliate program metrics (e.g. clicks conversions sales ROI). Identify trends pinpoint areas for improvement and implement data-driven strategies to optimize performance and maximize profitability.

• Manage Affiliate Communication & Support:Provide timely and effective support to affiliates answering questions resolving issues and ensuring a positive experience. Keep them informed about new product launches promotions and brand updates.

• Implement and Manage Affiliate Platforms:Select configure and manage affiliate tracking platforms (e.g. ShareASale Refersion Impact Radius) to ensure accurate tracking and reporting.

• Stay Ahead of Trends:Continuously research and stay up-to-date on industry best practices new affiliate marketing technologies and emerging trends within the curly hair and beauty content creator space.

• Budget Management:Manage the affiliate program budget effectively to ensure a positive return on investment.

• 2-4 years of experiencein affiliate marketing partnership management or influencer marketing preferably within the beauty fashion or consumer goods industry.

• A genuine passion for curly hair and the curly hair community is a MUST!You understand the unique challenges and joys of textured hair and can speak its language.

• Proven track record of successfully growing and managing affiliate programsand achieving measurable results.

• Strong analytical skillswith the ability to interpret data identify patterns and make data-driven decisions.

• Excellent communication (written and verbal) and interpersonal a natural relationship builder.

• Proactive self-motivated and highly organizedwith the ability to manage multiple projects simultaneously.

• Experience with affiliate marketing platforms(e.g. ShareASale Refersion Impact Radius) is highly preferred. Comprehensiveexperience with Shopify is also required.

• Understanding of SEO best practicesand how they apply to affiliate content.

• Familiarity with various social media platformsand how content creators leverage them.

• A creative and strategic mindsetwith a desire to innovate and test new approaches.

Bonus Points if You Have:

• A personal curly hair journey youre proud to share.
• Existing relationships with curly hair influencers or content creators.
• Experience with email marketing for affiliate communication.

Sound ExcitingSubmit Your Application Today!

Required Experience:

Manager