Customer Marketing Officer | FMCG | Ahmedabad
Job Summary
Position - Customer Marketing Officer - NMT
Location :- Ahmedabad .
Job Description :-
KEY RESPONSIBILTIES :-
- Implement and drive BTL activities to spur growth in demand
offtake.
- Manage execution of marketing campaigns and initiatives launching
new promos planning NPD launches loyalty programs on time as per
the plan.
- Recruit induct train and manage promoters and merchandisers to
drive desired business outcomes
- Drive adherence to SFA usage glean insights from data formulate
action plans for the branch team and monitor implementation
- Plan and monitor the overall working plans PJPs performance for
merchandisers focusing on top selling outlets.
KEY PERFORMANCE GOALS
- Coverage and implementation of trade schemes BTL activities on
time as per the plan
- Adherence to BTL budgets brand guidelines
- On time adherence and execution of New Product launches and promos
- Adherence to PJP guidelines- self and merchandisers
Education Qualification
- Graduate with experience in an FMCG organization with exposure to
trade operations
- Preferable Experience 3-5 years
Location :- Ahmedabad .
Job Description :-
KEY RESPONSIBILTIES :-
- Implement and drive BTL activities to spur growth in demand
offtake.
- Manage execution of marketing campaigns and initiatives launching
new promos planning NPD launches loyalty programs on time as per
the plan.
- Recruit induct train and manage promoters and merchandisers to
drive desired business outcomes
- Drive adherence to SFA usage glean insights from data formulate
action plans for the branch team and monitor implementation
- Plan and monitor the overall working plans PJPs performance for
merchandisers focusing on top selling outlets.
KEY PERFORMANCE GOALS
- Coverage and implementation of trade schemes BTL activities on
time as per the plan
- Adherence to BTL budgets brand guidelines
- On time adherence and execution of New Product launches and promos
- Adherence to PJP guidelines- self and merchandisers
Education Qualification
- Graduate with experience in an FMCG organization with exposure to
trade operations
- Preferable Experience 3-5 years