Digital Marketing Specialist

Your Opportunity to SHINE ON:

This is your chance to take the lead in shaping how Y Winnipeg shows up in the digital worldcrafting bold integrated campaigns that not only grow membership and awareness but truly reflect the heart of our our stories to life in ways that spark connection celebrate diversity and inspire action using data creativity and emerging trends to reach people where they this role youwontjust execute marketingyoullinfluence how we ignite potential nurture belonging and create unforgettable experiences that make every individual feel seen valued and part of something bigger.

WHYyoullloveY Winnipeg:

Youllbe part of theheartbeat of the communitywhere belonging fuels potential and purpose drives everything we do. At Y Winnipegyoullwork in a culture rooted in equity inclusion and meaningful impact supporting about 30000 members and families. Alongside passionate community-minded colleaguesyoullhelp bring bold ideas to life strengthen connections and create lasting changewhile growing your leadership in an environment that champions well-being continuous learning andequitableopportunities for all.

HOWyoullcreate Moments that Matter:

• Lead and execute innovative digital strategies that bring our mission to life and drive meaningful community impact

• Create and deliver dynamic integrated campaigns across social web video and emerging platforms that connect and inspire

• Own andoptimizepaid and organic social media strategiesfrom content planning to audience targeting and performance growth

• Design seamless digital journeys through marketing automation and lead nurturing that deepen engagement and belonging

• Use data insights and emerging trends tooptimizeperformance manage budgets effectively and continuously elevate our digital presence

Youllbring:

• A degree in Marketing Advertising or a related field with 5 years of experience leading andoptimizingdigital marketing strategies

• Proven success delivering multi-channel campaigns lead generation strategies and marketing automation that drive growth

• Strongexpertisein SEO SEM analytics and performance reporting with the ability to turn insights into action

• Proficiencyin marketing technologies (e.g. SalesforceCreateSend Drupal) social platforms and creative tools like Adobe Creative Suite with working knowledge of HTML and user experience principles

• Exceptional communication storytelling and collaboration skills paired with a commitment to inclusive culturally competent and bias-aware marketing practices

How Y Winnipeg Supports Your Impact:

• Professional Development: Paid training opportunities

• Wellness: Complimentary Y membership and access to Employee Assistance Program

• Extended Healthcare & Pension Plan matching

Our Commitment to a Fair and Inclusive Hiring Process:

AI Disclosure:Our recruitment process incorporates AI technology forinitialapplication screening toassistwith assessing qualifications. All applications are also reviewed by our hiring team to ensure a fair andaccurateassessment.

Candidate Experience:While only shortlisted candidates will be invited to interviews we are committed to transparency and will provide an update on application status within45 daysof submission.

Equity & Inclusion:Canadian experience is notrequired. We value diversity and welcome applicants with international education and work experience and we are committed to providing an inclusive and accessible recruitment you require accommodation during any part of the recruitment or selection process please dont hesitate to reach includes providing you with alternate formats of job postings. Contact

Application Deadline:Application is open until the position has been filled

Required Experience:

IC