Associate Manager, Digital Marketing Social

The Opportunity: 

The Associate Manager Digital Marketing will support the development and execution of a social-first brand strategy helping shape how the brand shows up across platforms communities and culture. This role partners closely with the Manager/Director to bring the brand vision to life with a focus on driving cultural relevance audience engagement and growth through social creator and digital ecosystems.

This individual will play a key role in translating brand strategy into compelling social and integrated campaigns ensuring the brand is actively participating in culture. They will bring strong knowledge of social platforms creator partnerships and emerging digital behaviors with the ability to turn insights into engaging content and community experiences.

The Associate Manager will support day-to-day social strategy and execution from monitoring trends and contributing to campaign development to activating programs and tracking performance. They will collaborate with Mattels Inter Agency Team (IAT) and help manage social influencer and creative agency partners to deliver impactful culturally relevant work.

A collaborative and proactive team player this individual is both strategic and hands-on comfortable contributing ideas while driving execution in a fast-paced environment.

What Your Impact Will Be: 

Social & Brand Strategy Support

• Support the development of a social-first brand strategy ensuring consistency across platforms
• Monitor cultural trends social behaviors and creator/influencer dynamics to inform content and campaigns
• Contribute to defining the brands voice tone and storytelling approach across social channels
• Help maintain social and content guidelines to ensure consistency while enabling creative flexibility
• Partner with Toy Franchise and Studio teams to incorporate social thinking into product content and launch strategies
• Support cross-functional alignment to ensure social is integrated into broader marketing efforts

Social Activation & Execution

• Support end-to-end social campaign execution from concept through launch and optimization
• Assist in the development and execution of always-on and tentpole social strategies including key cultural moments and launches
• Partner with Influencer team to support creator and influencer programs including research briefing and coordination
• Help oversee the creation of platform-native content designed to drive engagement and participation
• Collaborate with creative and production teams to deliver high-quality social-first assets
• Coordinate with regional teams to help ensure global strategies are effectively localized

Performance & Optimization

• Track social KPIs (engagement reach sentiment creator performance conversion) and compile performance reports
• Analyze campaign results and provide insights to support optimization and future planning
• Monitor brand health through social listening and community engagement
• Identify opportunities to improve content effectiveness and platform performance

Qualifications :

What Were Looking For:

• 5 years of experience in marketing with a focus on social digital and/or influencer marketing.
• Experience creating social campaigns and executing across platforms.
• Strong knowledge of social platforms (TikTok Instagram YouTube Facebook etc.) and content trends.
• Familiarity with influencer/creator partnerships and campaign coordination.
• Understanding of social analytics and performance metrics.
• Ability to translate insights into creative ideas and content recommendations.
• Strong organizational skills and attention to detail with the ability to manage multiple projects.
• Collaborative mindset with strong cross-functional communication skills.
• Proactive curious and eager to learn in a fast-paced environment.
• Passion for culture entertainment and storytelling with a pulse on emerging trends.
• Demonstrated a growth mindset by staying curious and continuously learning embracing challenges and improving themselves.

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time