Director, Audience Activation

About this job

The Director Audience Activation will be a key player in leading the sales initiatives for MRI-Simmons to grow our Advanced Advertising business with solutions including data enrichment and audience activation.  The ideal candidate will work collaboratively with the Media Brand and Agency verticals to develop new sales opportunities lead or participate in Advanced Advertising presentations assist in developing new Advanced Advertising product initiatives and finalize negotiations and contracts in relation to closing new business. This position will lead our engagement and penetration of Agency holding companies specifically with Investment Programmatic Video and Activation teams while supporting our relationships with their Client teams. 

Responsibilities:

Revenue Growth & Deal Leadership

• Identify develop drive new business and upsell existing opportunities focused on audience activation enrichment and data enablement.
• Manage endtoend customer engagement including strategy discussions proposal and presentations development negotiation and contracts where necessary 
• Own commercial discussions and manage deal terms and conditions in partnership with internal stakeholders to ensure audiences meet customer needs to drive utilizations

Client & Partner Engagement

• Leverage strong preferably existing industry relationships across advertising and media agencies and at times brands and ad tech partners with a strong focus on stakeholders in programmatic digital video investment and account teams
• Lead advanced advertising audience activation and other datadriven proposals and presentations that clearly articulate the value of MRISimmons audience intelligence
• Act as a trusted advisor to customers by aligning MRISimmons audience solutions to customer business media and campaign activation objectives
• Requires approximately 25% travel; in-agency presence expected.

Product & GotoMarket Collaboration

• Partner closely with Commercial Marketing Operations and Product teams to provide client feedback and input that informs audience development and utilization prioritization
• Support the development of new data enablement and activation initiatives partnerships and gotomarket strategies
• Serve as a subject matter expert for advanced advertising and audiencebased activation use cases both external with customers and internal guiding sales colleagues on cross-team opportunities
• Coordinate outreach and engagement where needed with internal sales colleagues across all verticals

Operational Excellence

• Manage internal sales and audience revenue tracking processes; ensure tracking sheets audience taxonomies and CRM accuracy
• Support revenue collection team where necessary aligning communication with all stakeholders
• Collaborate with Operations and Account Management teams when needed define data technical and delivery requirements
• Ensure client reporting requirements and contractual obligations are met

Qualifications :

• Bachelors degree required
• 510 years of experience in sales or business development within advanced advertising programmatic addressable data enablement audience data or ad tech
• Proven success driving audience activation initiatives within agencies or brands
• Strong ad tech industry network across agency stakeholders including programmatic activation investment and digital teams
• Deep understanding of the advanced advertising programmatic activation and audience data ecosystem including planning/insights activation and measurement/attribution solutions for digital video and CTV 
• Demonstrated ability to communicate the value of audience and datadriven solutions in a clear compelling way
• Experience applying syndicated audience data to activation planning and partnership opportunities preferred
• Exceptional relationship management and executivelevel communication skills
• Strong negotiation skills with experience navigating complex commercial agreements
• Highly collaborative proactive and selfdirected

Seller Profile

• Consultative self-directed seller and evangelist with a hunter mindset and the ability to create opportunity where none previously existed
• Comfortable leading complex multistakeholder communication efforts connecting silos in an enterprise environment like a large agency holding company
• Familiarity with Challenger sales methodology and MEDDICC frameworks preferred
• Strategic thinker who proactively identifies new use cases and growth opportunities
• Strong agency presence is preferred with hands-on experience operating within ad agencies leading educational programming thought leadership initiatives and events for agency planning and buying teams

US Benefits

• Comprehensive healthcare plan (medical Rx dental and vision).
• Flexible spending accounts and a Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays.
• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Additional Information :

This role has a market-competitive salary with an anticipated base compensation of the following range: $117250.00 - $150000.00.  Actual salaries will vary depending on a candidates experience qualifications skills and location. This role is eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment comprehensive health insurance industry-leading parental leave life insurance education support and more.  

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process including résumé screening candidate assessments interview scheduling job matching communication support and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQs principles of fairness transparency human oversight and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions require accommodations or wish to request human review were permitted by law please contact your local HR representative. For more information please visit NIQs AI Safety Policies and Guiding Principles: NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the  Work :

Yes

Employment Type :

Full-time