Marketing Specialist (Content)

Team Description 

The Content Team plays a pivotal role in creating managing and optimizing high-quality digital content that drives engagement enhances user experiences and supports business objectives. As a dynamic and collaborative group we specialize in crafting compelling narratives ensuring content consistency across platforms and aligning with brand guidelines to deliver impactful messaging that meets audience needs and business goals.  

From website copy and multimedia assets to campaign materials and SEO-driven content we are dedicated to delivering innovative and user-centric solutions that elevate the digital presence of our organization. 

We thrive on creativity attention to detail and a passion for storytelling making us an integral part of the Digital Delivery teams mission to deliver exceptional digital experiences. 

The Marketing Specialist (Content) will be responsible for executing the planning ideation production and ongoing management of digital marketing content regionally. Working with relevant colleagues across regional and global marketing teams and other cross-functional verticals the role holder ensures content marketing strategy and approach ladders up to agreed-upon campaign objectives. Working with internal stakeholders the Marketing Specialist manages and maintains campaign assets leveraging campaign insights to suggest and implement creative optimizations to maximize asset impact and uptake. 

What youll be doing:

• Lead/manage the creation and development of relevant high-quality marketing materials/assets including white papers presentations surveys infographics social media assets long-form videos brochures and other high-impact custom marketing and sales assets/collateral. 
• Work with the CRM and planning teams on an email content calendar and deliver the content and messaging for these emails. 
• Present information in meetings with a thorough understanding of the products/customer channel target markets and sales expectations. 
• Coordinate with internal team leads on the development of marketing assets to ensure messaging approach and creative vision clearly align to the needs of the customer and/or the campaigns overarching strategic vision.  
• Create content communications that consistently and effectively articulate T&Fs key value proposition/core benefits and incorporating the needs of the customer.  
• Serve as a content specialist recommending and producing assets that are consistent with T&Fs branding guidelines and the needs/preferences of the customer.  
• Liaise with key customers to produce effective marketing content (e.g. researcher interviews librarian insights). 
• Consistently monitor measure and analyze content performance translating reported data into meaningful insights to help inform content marketing strategies locate potential areas for content/asset optimization/improvement maximize content/asset impact etc. 
• Maintain a line-of-sight to the latest industry trends and customer challenges to recommend and develop assets that are in line with industry standards and/or customer needs/preferences. 
• Play leading role in developing KPIs for measuring ongoing success/effectiveness of marketing content. 
• Work closely with external agencies and/or graphic designers to manage the development/creation of new/unique custom assets (where relevant). 
• Champion a more innovative approach to content marketing and maximize opportunities for success by encouraging/piloting the ongoing testing of new unique and engaging content formats platforms and/or distribution channels. 
• Ensure compliance of the specific guidelines set by the owners of the channels/platforms the content will be hosted on. 

Qualifications :

What were looking for:

• Experience in a marketing environment understanding of the role of marketing and the implementation of evidence-based marketing content to support channel campaigns. 
• Knowledge and ability with IT systems including core MS Office packages (Word Excel Power Point) web/cloud-based databases/platforms CMS email creation platforms and/or other bespoke IT systems. 
• Demonstrable customer and commercial awareness including the competitive environment potential partner organizations and market trends. 
• Strong written and verbal communication skills with ability to write and develop engaging copy and messaging for inclusion in recommended content. 
• Prior creative and design experience and familiarity with leveraging internal creative tools to build assets (i.e. Canva etc.). 
• Ability to work with internal cross-functional sales and marketing team leads to plan and develop successful content marketing strategies timelines and materials to support the customer and overarching campaign objectives. 
• Ability to work with relevant industry experts KOLs influencers and current or prospective customers to champion thought-leadership conduct ongoing research and garner the qualitive and quantitative insights necessary to help fuel the development of impactful content assets. 
• Familiarity with measuring the success of content marketing campaigns and assets using internal reporting and sales enablement tools (i.e. Google Analytics Showpad etc.). 
• Ability to translate content marketing performance data into meaningful insights to help inform future campaign strategies and recommend areas for optimization and improvement. 
• Experience with web-design best practices tools and platforms (i.e. Wordpress etc.) as well as familiarity with using data analytics to suggest areas for improvement on site to help maximize the online user experience. 
• Ability to prioritize multiple tasks to meet the needs of multiple stakeholders. 
• Ability to readily adapt to and manage changes in process and implementation. 
• Able to use business acumen gained from learning and past experiences to improve campaign effectiveness and working practices 
• Supports the implementation of change through positive behavior and attitude; Contributes ideas of how to best manage and implement changes based on customer needs. 
• Focused on self-development 

Additional Information :

What were offering in return:

• Annual salary ranging from $68959 - $73772 up to 5% annual bonus
  • Salary commensurate with experience
• An excellent work/life balance with a fantastic flexible working culture
• 10 days paid sick time
• 15 days paid annual leave per year plus an extra day off for your birthday
• 3 additional discretionary days for the holiday season at the end of the year
• Up to 8 weeks of paid parental leave
• Medical vision and dental benefits
• 4 paid volunteer days per year
• 401(k) employer match
• Seasonal social and charitable events
• Continuous training and development

What you should know:

• Closing date for applications: 05 May 2026
• You must have the right to work and live in United States 
• In-Person Time: The successful candidate will be able to utilize our balanced working model. We ask that candidates live within a commutable distance of our office in Philadelphia to ensure that as a balanced worker they can make it onsite 3 days per week. 

Work/life balance:

At Taylor & Francis we care about our colleagues promoting work-life balance wellbeing and flexible working. You will be joining a thriving business working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities and to innovate and develop in areas which you are passionate about.

Training And Professional Development:

Were passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals. Well support you in your journey by working together on your own bespoke Taylor & Francis Development Plan ensuring you have the resources tools support and coaching that will get you where you want to be.

Interview process:

Once you have submitted your application we may get in touch with you for an initial screening conversation or ask you to complete a short video interview to enable us to better understand your skills experience and motivation. Following this you will be invited to attend a competency-based interview either virtually or in person. Typically wed then finish the interview process with a final 2nd stage interview before extending an offer to the successful applicant.

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format more time for questions or anything else please ask us we are happy to be flexible! Please contact 

Being you at Taylor and Francis:

Here at Taylor & Francis we know that many times the perfect candidate doesnt exist and that people can feel discouraged about applying for a job if they dont fit all the requirements. We encourage you to apply if youre excited about working for us and have some of the skills or experience were looking for. We believe in the notion that many skills and experiences are transferrable and you could be just what we need! Taylor & Francis is proud to be an Equal Opportunity Employer. We strongly believe in the value of diversity of people and thought. We strive to foster a supportive and inclusive environment where our colleagues can learn develop and succeed all while feeling comfortable with being their true self. We embrace all walks of life regardless of race color ancestry national origin religion or religious creed mental or physical disability medical condition genetic information sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression age marital status veteran status citizenship or any other protected characteristic under local law.

We genuinely care about our colleagues promoting work-life balance wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site:  better yet check out our LinkedIn Life Page highlighting our accomplishments employees and company culture. Its also a good way of meeting our recruitment team who will be happy to advise you on your journey here at T&F.

Remote Work :

No

Employment Type :

Full-time