CRM Analyst (Hubspot)

About the company

Globalfy is an all-in-one platform to simplify doing business in the US: open manage and expand to the American market from anywhere.

We are a company that grew more than 500% in the last few years. Our business is #BORNTOBEGLOBAL and there are plenty of opportunities for you to grow and develop your career with us. Our team members are part of a successful story and they make a difference in the world.

Apply for this incredible opportunity to become a #Globalfire!

Why work at Globalfy

At Globalfy we embrace diversity and celebrate the unique cultures and backgrounds of our global team. Here youll find an inclusive and dynamic work environment with opportunities to learn grow and thrive with more than 60 talented colleagues from eight different countries.

We offer a thoughtful benefits package designed to support each team members well-being and professional journey while creating a workplace where everyone feels valued heard and empowered to contribute.

Our clients rely on us for effective high-quality solutions that help them confidently expand their businesses to the US. Our services include:

Business Formation

Bookkeeping Services

Tax Services

Virtual Address

Who we are looking for

Curious minds and hands-on problem solvers who arent afraid to think differently and help drive meaningful results!

About the position

We are looking for a highly organized detail-oriented and strategic CRM Analyst to take ownership of our communication initiatives and customer lifecycle strategies.

This role is ideal for someone with hands-on experience in HubSpot Marketing Hub who can combine execution excellence with strategic thinking to optimize customer engagement across multiple channels like Email and WhatsApp.

You will play a key role in designing executing and improving CRM strategies that impact the entire customer journey from lead generation to retention and churn.

Your main responsibilities

• Own the implementation and optimization of CRM campaigns across Email WhatsApp and other channels using HubSpot Marketing Hub.
• Design and manage automated workflows ensuring efficiency scalability and alignment with business goals.
• Develop and execute communication strategies across the customer lifecycle (lead onboarding engagement retention churn) and for seasonal campaigns such as Black Friday Webinars tax season and more.
• Build and maintain audience segmentation strategies to ensure relevant and personalized communication.
• Monitor campaign performance generate reports and build dashboards to track key metrics and identify optimization opportunities.
• Define and execute A/B testing strategies across content timing and other campaign variables to drive continuous optimization and performance improvement.
• Collaborate with the Marketing Sales and Customer Experience teams to ensure alignment on messaging and the customer journey.
• Identify and implement process improvements to increase efficiency and performance in CRM operations.
• Leverage AI tools (such as ChatGPT Claude and HubSpot AI features) to enhance email layouts calls to action automation reports and overall CRM performance.

Minimum knowledge skills and abilities required

• Advanced English (written and verbal);
• Proven hands-on experience with HubSpot Marketing Hub (essential).
• Strong experience with Email and WhatsApp communication strategies.
• Advanced knowledge of Workflows within HubSpot.
• Experience in building reports and dashboards with the ability to analyze campaign performance and extract insights.
• Strong understanding of customer lifecycle and CRM strategies across different journey stages.
• High level of attention to detail and organization ensuring accuracy in execution and data handling.
• Experience using AI tools (e.g. ChatGPT Claude)
• Strong communication skills and the ability to work with different teams inside the company.

Youll stand out if you

• Have experience in global or fast-paced startup environments.
• Have knowledge of CRM best practices in B2B or SaaS environments.

What youll find here

• A true builders environment with autonomy and real ownership;
• Space to test ideas;
• A high-performing team and challenging meaningful projects;
• The opportunity to grow with the company and leave your mark;

Schedule

Mon - Fri 9:00 am - 5:00 pm (East-time)

The position is full-time which means that you must be available every working day between 9 am and 5 pm EST due to time-zone changing according to Daylight saving time in the United States.

Type of recruitment

Remote (Brazil)

Our selection process

We want you to have a smooth and transparent experience throughout your journey with Globalfy.

Heres what you can expect from our selection process:

Screening

Interview with HR

Interview with the Hiring Manager

Live assessment

Reference verification

Note: The selection process may vary depending on the position and can include additional stages if necessary.

Were looking forward to your application!