Manager – Content & Brand

Manager Content & Brand

• Own and drive brand positioning and messaging across all touchpoints
  

• Develop and execute a comprehensive content strategy aligned with business and sales goals
  

• Create high-impact sales enablement materials (pitch decks collaterals outreach content)
  

• Lead website content and performance optimization to drive inbound growth
  

• Execute multi-channel campaigns across digital platforms (website social email ads)
  

• Drive SEO and content optimization initiatives to improve visibility and engagement
  

• Support outbound teams with credible industry-focused content for prospecting and nurturing
  

• Build and manage channel partner marketing kits and co-branded campaigns
  

• Ensure consistency quality and alignment of all brand communications
  

• Manage and collaborate with writers designers and external agencies
  

Requirements

Success Metrics (What Success Looks Like)

• Brand Alignment: 90% consistency in messaging across all content and channels
  

• Sales Enablement: 80% adoption of content by sales teams with improved response and conversion rates
  

• Inbound Growth: Measurable increase in website traffic engagement and lead generation
  

• Digital Impact: Improved engagement and inbound inquiries through targeted campaigns
  

• Partner Enablement: Strong adoption of partner marketing assets contributing to pipeline
  

• Revenue Contribution: Content-driven impact on pipeline growth conversion rates and deal velocity
  

• Strong expertise in content strategy and editorial planning
  
• Proven experience in brand positioning and storytelling
  
• Hands-on experience with multi-channel content execution (web social email ads)
  
• Solid understanding of SEO and content optimization
  
• Experience in campaign planning and execution
  

• Familiarity with CMS platforms SEO tools and analytics tools
  

• Strong ownership mindset towards brand and messaging
  
• High attention to detail and quality
  
• Ability to think creatively while aligning with business goals
  
• Strong execution speed and responsiveness
  
• Structured and organized approach to planning
  

• Experience managing content teams freelancers or agencies
  
• Strong cross-functional collaboration with Sales and Product teams
  
• Ability to provide clear briefs direction and feedback
  

Benefits