Creative Content Lead (wmd)
Job Summary
Calling all originals: At Levi Strauss & Co. you can be yourself and be part of something bigger. Were a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit and your future.
About the Job
As a Creative Content Lead at Levi Strauss & Co. you will lead the development and execution of media campaign production across Europe ensuring seamless collaboration between regional teams global stakeholders and external partners. You will drive creative excellence across channels optimize content performance and support impactful local marketing activations while leading a high-performing creative team.
You will report to the Head of Media Europe and lead and develop a team of 6.
Job Purpose
Lead Media Campaign Production for Europe (approx. 60%)
- Act as the key link between European teams Global (US) stakeholders and external production & media agencies ensuring clear and efficient communication.
- Drive alignment across regional markets ensuring accurate and timely inputs into production requirements.
- Support integration between brand and performance media from a content and asset perspective (selection adaptation approvals).
- Optimize media assets to drive traffic to and the Levis App leveraging a strong test-and-learn approach to creative performance.
- Continuously challenge production and media partners to improve processes analytics and creative output in line with both short- and long-term objectives.
- Partner with key external platforms (e.g. Google TikTok Meta) to enhance asset performance and maximize media KPIs.
- Streamline processes and develop clear production guidelines including for distributor-managed markets.
- Oversee production agency management including team collaboration budget tracking and vendor evaluation.
- Manage budgets across forecasting and spend ensuring cost efficiency and accuracy.
Channels include: TV Cinema VOD Digital (incl. dynamic creatives) Social Print OOH.
Lead Local Marketing Activations (approx. 40%)
- Partner with the local Head of Marketing to support regional activations (PR retail wholesale) ensuring strong execution and brand consistency.
- Ensure all activations align with global creative direction brand guidelines and Levis creative standards.
- Lead regional photoshoot initiatives including talent/KOL management and eCommerce content (e.g. Fit Guides).
- Support all phases of production: pre-production on-set execution and post-production.
Key Responsibilities
Stakeholder & Team Leadership
- Lead and develop a team of 6 direct reports (Creative Content Specialists x3 Traffic Manager Copywriter Content Production Lead).
- Act as the main point of contact for European marketing and business teams on all creative needs (media marketing eCommerce CRM website and app content).
Creative Direction & Governance
- Provide feedback on global creative briefs and ensure alignment with regional needs.
- Collaborate with global teams to define local adaptations (formats messaging execution).
- Review and approve creative assets across the cluster ensuring consistency with product and brand standards.
- Lead seasonal performance reviews and continuously refine processes and outputs.
Strategic & Operational Projects
- Lead RFP processes for new vendors when required.
- Drive structural evolution within EU marketing particularly around AI-driven transformation in creative production acting as a change champion.
About You
- University degree (or equivalent ex) preferably in Marketing or Communications.
- 810 years experience in a global consumer-focused brand environment (ideally apparel youth or entertainment).
- Proven experience in ATL production and strong understanding of paid media channels and formats.
- Strong financial acumen with experience in budget and cost management.
- Demonstrated ability to lead teams and manage external partners/agencies.
- Solid project management experience ideally managing complex cross-functional initiatives.
- Creative mindset with a solution-oriented approach to problem solving.
- Strong visual sensibility and understanding of channel-specific creative requirements.
- Fluent in English; additional European languages are a plus.
This is ahybrid positionbased in ourWarsawoffice. You will be expected to be in the officethree days per week though time in office may vary depending on business needs.
The expected salary range for this role isPLN 195400.00- 260500.00 gross per year. The amount an employee will earn within the salary range will be based on factors such as relevant education qualificationsperformanceand our needs.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay paid leave product discounts and more designed to help you and your family stay healthy meet your financial goals and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefitshere.
LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures backgrounds and experiences to makeLS&Co. a collective success.
#LI-Hybrid
LOCATION
Warsaw PolandFULL TIME/PART TIME
Full timeCurrent LS&Co Employees apply via your Workday account.
About Company
The official Levi's® Canada website has the best selection of Levi's® jeans, jackets, and clothing for men and women. Shop the entire collection today.