Senior Manager, Marketing Platforms and Enablement

PharMerica

PharMerica a part of Brightspring Health Services is a longterm care pharmacy services provider that supplies medications clinical support and pharmacy management to healthcare organizations across the United States.

The Senior Manager Marketing Platforms & Enablement is responsible for designing owning and evolving the technology platforms data foundations processes and enablement frameworks that power a high-performing marketing organization.

This role serves as the architect and steward of marketing platforms including HubSpot CRM connectivity data governance reporting frameworks workflow tools and AI-enabled addition this role leads marketing-wide enablement and process design ensuring teams have the structure visibility and tools required to execute effectively and scale sustainably.

Reporting to the VP of Marketing this role partners closely with marketing leaders Sales Finance IT Analytics and Legal.

Were looking for a candidate with 7 or more years of handson experience in marketing technology enablement or similar strategic functions. Strong proficiency with marketing automation tools (e.g. HubSpot Marketo Eloqua) CRM platforms and the surrounding marketing technology landscape is required.

Remote opportunity

Schedule: Monday through Friday with occasional weekends if needed. Hours per business needs.

Benefits and perks for You!

• Medical Dental Vision insurance
• Health Savings & Flexible Spending Accounts (up to $5000 for childcare)
• Tuition discounts & reimbursement
• 401(k)
• Company Paid Time Off*
• Shift Differential
• DailyPay
• Pet Insurance
• Employee wellness and discount programs

*Benefits may vary by employment status

• Serves as the strategic owner of HubSpot and the broader marketing technology ecosystem including architecture configuration governance and roadmap planning
• Owns CRM connectivity and lifecycle alignment ensuring accurate data flow clear handoffs and reliable pipeline visibility
• Leads integration strategy across marketing sales analytics and workflow platforms
• Establishes platform standards documentation and governance models to support scalability and consistency
• Designs and implements end-to-end marketing workflows including campaign intake planning execution measurement and reporting
• Builds and documents standard operating models that clarify roles responsibilities timing and decision-making across teams
• Identifies friction points and inefficiencies; design scalable solutions that improve speed quality and accountability
• Enables adoption of new processes through training documentation and continuous improvement
• This role is expected to create clarity and structure where it does not yet exist
• Develops and maintains dashboards and reporting frameworks that provide visibility into campaign performance and pipeline contribution
• Ensures alignment between marketing and CRM reporting as a trusted source of truth
• Partners with leadership to define KPIs and enable data-driven decision-making
• Leads the evaluation piloting and implementation of AI-powered marketing tools across content creation analytics workflow personalization and optimization
• Partners with IT Legal and Security to ensure AI solutions meet governance compliance and data standards
• Establishes responsible-use guidelines and enablement resources for AI adoption across marketing
• Maintains marketing budget
• Partners with Finance and marketing leadership on forecasting actual spend and accruals
• Owns marketing workflow and project management platforms ensuring configuration governance and adoption enable visibility and accountability
• Supports prioritization and capacity planning by enabling shared views of work dependencies and timelines
• Evaluates and introduces new tools that enhance collaboration and execution as needs evolve
• Acts as the primary marketing partner for Sales Ops Finance IT Analytics and Legal on platforms data and enablement
• Influences decisions through expertise systems thinking and insight rather than formal authorit
• Enables marketing leaders and contributors through tools training standards and clear ways of working

• Bachelors degree in Marketing Business Information Systems or a related field
• 7 years of experience in marketing technology platforms enablement or similar strategic roles
• Experience with marketing automation platforms (e.g. HubSpot Marketo Eloqua) CRM platforms and marketing technology ecosystems
• Proven success designing scalable platforms governance models and team enablement frameworks
• Experience evaluating and implementing AI and automation tools in a marketing context preferred
• Highly organized systems-oriented and comfortable operating in ambiguity
• Strong stakeholder management communication and change leadership skills