Business Executive

Medical Representative:

JOB DESCRIPTION

RoleBusiness Executive - Metro

DesignationBusiness Executive

FunctionSales

DepartmentDomestic Sales

Reporting toArea Business Manager

Job GradeL1B

Direct ReporteesNA

Indirect ReporteesNA

Role Objective:Achieve and exceed sales targets in the assigned territory by implementing effective sales strategies to

create a positive image of USV among customers

KEY RESPONSIBILITIES

Sales Management

Achieve and exceed assigned targets by generating new prescriptions and continuing the existing prescription base

(RCPA)

Ensure product availability at the chemist level

Undertake corrective actions to bridge any gaps ensuring timely escalation in field efforts and strategy execution

Implement the addition deletion and visit frequency updates of Standard Visit List/Chemist Visit List to reach all

Standard Visit List doctors / Chemist Visit List retailers according to the assigned frequency

Update Monthly Tour Plan / Standard Tour Plan and prepare day wise coverage plan

Follow up with healthcare professionals to achieve the desired outcomes for incremental business from both in-clinic

and out-clinic activities

Demonstrate innovative thinking and perseverance in building relationships with high-end customers including

high-profile healthcare professionals corporate hospitals super specialist and modern trade partners

Ensure conversion of non-core doctors

Participate in Joint Field Work sessions review meetings and cycle meetings

Submit timely reports and feedback while adhering to compliance requirements

Support line managers with relevant information in joint calls and review meetings

Create and regularly update standard visit list of relevant HCPs corporate hospitals chemists and stockists monthly

tour plan and coverage plan

Supply Chain Management

Conduct periodic retail chemist prescription audits (RCPA) at relevant chemists ( modern trade chains inside and

outside hospitals) to assess prescription flow and product availability

People and Culture

Demonstrate Credo values and behaviours to build trust and credibility with customers & colleagues

Participate in Learning and Development programmes

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interaction with:Area Business Manager Regional Business Manager Zonal Business Manager Marketing

Nature of Interaction:Routine communication in connection with specified tasks and handling escalations from

accounts. Communication requiring some level of diplomacy coordination synergy and sensitisation on IR matters

Type of Interaction: External

Interaction with:Healthcare Professionals / Clearing and Forwarding Agents / Stockist / Chemists/ Other Stakeholders

(Paramedics Purchase Officers/Head Nurse- Team Specific)

Nature of Interaction:Influence customers through detailed technical explanations of product

The above statements are intended to describe the general nature level and expectations of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the

required duties responsibilities and job specifications / requirements and that individual entities may amend this list based on their specific requirements and business context.JOB REQUIREMENTS

Professional Experience and Relevant Skills

Minimum of six months of experience in Pharma sales for candidates with a science background and a minimum of

two years of experience in Pharma sales for those with a non-science background

Must possess a strong work ethic punctuality and scientific knowledge on products. Must demonstrate adaptability

and resilience to changing market conditions agility in their approach and a focus on branding while effectively

influencing high-value customers

Academic Qualifications & Certifications

Educational Qualification:Bachelor of Science (BSc) Graduate /B Pharma/D Pharma

Functional Competency

Customer Orientation

Achievement Orientation

Planning & Execution

Effective Communication

Exhibits Grit

Collaboration

Adaptability

Integrity and Process Compliance

The above statements are intended to describe the general nature level and expectations of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the

required duties responsibilities and job specifications / requirements and that individual entities may amend this list based on their specific requirements and business context.