Growth Marketing Lead

Job Title: Growth Marketing Lead

Salary: Up to 36K 4K car allowance

Contract type: Full time perm field based

Hours: 37.5 hours per week (some flexibility required to cover weekend events time in lieu to be given)

*Travel required to our nurseries within: Bristol Oxford Beaconsfield North London (travel 3-4 times a week) plus our offices when required*

* Driving licence and car is essential for this role *

Purpose of Role

To make Bright Horizons the first-choice nursery for parents seeking early years childcare in their local area.

The Growth Marketing Lead is responsible for analysing and supporting incoming customer data to identify opportunities across the parent journey that will drive increased occupancy.

Working in close partnership with Operations the role helps shape and deliver the growth elements of each nurserys individual plan turning insight into practical locallyled actions that support sustainable growth.

Key Tasks and Responsibilities

Data Analysis and Insight:

• Use approved systems such as CRM Qlik & internal Bright Horizons processes to improve & report effectively to drive the best returns & optimise growth within nurseries.
• Analyse customer data to identify opportunities in the customer journey such as (but not limited to) Check-in compliance parent application compliance virtual assistant or tour availability.
• Monitor and report on key performance indicators (KPIs) related to conversion rates & compliance.
• Provide weekly monthly & quarterly insight to regional and operational leadership teams and recommendations based on data analysis to improve occupancy at regional and divisional level

Parent Acquisition Journey ownership:

• Develop and implement local regional or divisional strategies to address gaps in the customer journey from CRM related insight to nursery performance.
• Collaborate with local and regional support teams to ensure compliance and marketing KPIs are met.
• Locate nurture & foster locally agreed & approved partnerships & sponsorships for nurseries that need an increase or reputational enhancement.

Supporting and Regional Business Needs:

• Assess business needs at local and regional levels to identify areas for improvement by concentrating on an agreed cohort of settings for 12 months.
• Develop tailored strategies to address specific local and regional challenges and opportunities through marketing plans for those chosen settings.
• Effective budget management to maximize returns on investment.
• Collaborate with the centralised marketing team to develop and implement local marketing campaigns where necessary.

Behaviours & continuous development:

• Identify opportunities for process improvement & lead cross functional teams to deliver process improvement.
• Identify opportunities for continuous professional development in line with business needs.

Essential Experience:

• Experienced multi-site operator with proven record of success within a medium/large service sector delivering high quality customer propositions and securing YOY growth.
• Ability to plan and deliver strategy use systems and analytics digital technology and data to identify actions to turnaround and improve performance; drive commercial outcomes and measure the impact of initiatives and work-streams. Experience of Power Bi and
• Minimum of 3-5 years of experience in marketing project management or a related role.
• Proven ability to manage multiple projects simultaneously with strong organisational and time-management skills.
• Excellent verbal and written communication skills with the ability to create clear and concise briefs and reports.
• High level of accuracy and attention to detail in all aspects of work.
• Strong analytical and problem-solving skills with the ability to think creatively and strategically.
• Understanding and experience in use of social media.

Experience Desirable:

• Proficiency in project management tools (e.g. ) Microsoft Office Suite and familiarity with digital marketing tools and platforms.
• Experience in working with remote/hybrid teams.
• Experience in the education or childcare sector is a plus.

Qualifications:

• Bachelors degree in marketing Business Administration or a related field desirable.
• Project Management qualification desirable

Personal Attributes:

• Confident decision-maker with the proven ability to support change and drive innovations; a secure understanding of relationship between business and service excellence with the ability to follow guidelines and work with others to achieve success
• Confident and capable of working autonomously and remotely from the wider team
• Demonstrates a commitment to sharing best practice and modelling positive behaviours that support team culture and performance.
• Promotes our HEART values
• Strong interpersonal skills and the ability to work effectively with cross-functional teams.
• Ability to adapt to changing priorities and work in a fast-paced environment.

Bright Horizons is committed to safeguarding and promoting the welfare of children and young people. This post is subject to safer recruitment practice and pre-employment checks including an enhanced DBS check which will be undertaken before any appointment is confirmed. We are an inclusive employer and welcome people from all backgrounds to apply. We will consider reasonable adjustments required by applicants. If you share our passion values and have most of the skills listed we encourage you to apply as you may be just what we are looking for!

We look forward to receiving your application!

If you experience any problems please we will be happy to help.