Field Marketing Specialist

Cleveland, TN - USA

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

Description

Additional Information:

This is a remote position and will be expected to travel at least 20% of the time. The candidate for this position can be located anywhere in the US.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Companys staff employees and business relationships.

Responsibilities

CustomizedContentCreation(70%)
1. Regional Segment Content & Playbooks:Support the development of regional segment specific playbooks and regional customization of market materials including case studies win stories application guides sell sheets promotional event content and customer presentation decksfor use by the Field Marketing and Sales teams in priority segments such as Energy Water & Wastewater/Infrastructure and Manufacturing & Processing.
2. Cross-FunctionalTechnicalAlignment:Support collaboration with Product Management Technical Service and Demand Creation teams to ensure technical accuracy and relevance across content including surface preparation lining system designs PFP CUI and maintenance scenarios. Support alignment of materials with active campaigns and regional and segment strategies.
3. Sales Enablement & Tools:Support the creation maintenance and continuous improvement of sales enablement tools including one pagers case studies best practices and competitive insights. Support the management of a searchable grab and go content library to support Sales and Field Marketing Managers.

SupporttheFieldMarketingOrganization(30%)
1. Campaign activation:Support regional campaigns and customer engagement programs aligned to portfolio segment and regional priorities. Assist with coordination of target lists deployment cadences and follow up workflows within CRM.
2. Sales collaboration:Support collaboration with the Sales team in regional business reviews; assist in translating opportunity themes and field feedback into quick turn campaigns and targeted content; assist with coordination of customer outreach efforts.
3. Regional events & tradeshows:Support the development of region-specific stories demos and messaging for events and tradeshows. Support post event reviews assist with capturing booth and customer learnings and support translation of insights into new or improved marketing assets.
4. Portfolio&NPLsupport:Support the development and deployment of New Product Launch (NPL) materials aligned with segment and regional priorities to increase adoption and effectiveness across Sales and Marketing teams.
5. Businessalignment&reporting:Support the maintenance of dashboards budget trackers campaign calendars and regular report outs to support ongoing alignment between Sales Segment/Portfolio and Marketing Communications teams.
6. Marketintelligence:Support monitoring of market and owner activity competitive dynamics and regional trends; assist with synthesizing inputs into actionable insights that support campaign planning and content development.

Additional Skills & Experience

StrongunderstandingofB2Bmarketingstrategiesandcustomerengagement
Excellentwrittenverbalandpresentationcommunicationskills
Abilitytoworkindependentlyaswellascollaborativelyinafastpacedenvironment
Proficiencywithdesignandcontentcreationtoolstodevelopeffectivemarketingassets
- WorkingknowledgeofmarketinganalyticstoolsandCRMsoftwaretosupportcampaignexecution and performance tracking

Qualifications

Minimum Requirements:

Must be at least eighteen (18) years of age
Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future (e.g. OPT CPT H1B EB-1etc.).
Must have a valid unrestricted drivers license.
Must have a bachelors degree or higher in marketing or business
Must have two (2) years of progressive experience in field marketing or demand creation roles
Must be able to travel 20%.

Preferred Qualifications:

Have industry experience with coatings or construction industry

Required Experience:

DescriptionAdditional Information:This is a remote position and will be expected to travel at least 20% of the time. The candidate for this position can be located anywhere in the US.Job duties include contact with other employees and access confidential and proprietary information and/or other item...

Description

Additional Information:

This is a remote position and will be expected to travel at least 20% of the time. The candidate for this position can be located anywhere in the US.

Responsibilities

CustomizedContentCreation(70%)
1. Regional Segment Content & Playbooks:Support the development of regional segment specific playbooks and regional customization of market materials including case studies win stories application guides sell sheets promotional event content and customer presentation decksfor use by the Field Marketing and Sales teams in priority segments such as Energy Water & Wastewater/Infrastructure and Manufacturing & Processing.
2. Cross-FunctionalTechnicalAlignment:Support collaboration with Product Management Technical Service and Demand Creation teams to ensure technical accuracy and relevance across content including surface preparation lining system designs PFP CUI and maintenance scenarios. Support alignment of materials with active campaigns and regional and segment strategies.
3. Sales Enablement & Tools:Support the creation maintenance and continuous improvement of sales enablement tools including one pagers case studies best practices and competitive insights. Support the management of a searchable grab and go content library to support Sales and Field Marketing Managers.

SupporttheFieldMarketingOrganization(30%)
1. Campaign activation:Support regional campaigns and customer engagement programs aligned to portfolio segment and regional priorities. Assist with coordination of target lists deployment cadences and follow up workflows within CRM.
2. Sales collaboration:Support collaboration with the Sales team in regional business reviews; assist in translating opportunity themes and field feedback into quick turn campaigns and targeted content; assist with coordination of customer outreach efforts.
3. Regional events & tradeshows:Support the development of region-specific stories demos and messaging for events and tradeshows. Support post event reviews assist with capturing booth and customer learnings and support translation of insights into new or improved marketing assets.
4. Portfolio&NPLsupport:Support the development and deployment of New Product Launch (NPL) materials aligned with segment and regional priorities to increase adoption and effectiveness across Sales and Marketing teams.
5. Businessalignment&reporting:Support the maintenance of dashboards budget trackers campaign calendars and regular report outs to support ongoing alignment between Sales Segment/Portfolio and Marketing Communications teams.
6. Marketintelligence:Support monitoring of market and owner activity competitive dynamics and regional trends; assist with synthesizing inputs into actionable insights that support campaign planning and content development.

Additional Skills & Experience

StrongunderstandingofB2Bmarketingstrategiesandcustomerengagement
Excellentwrittenverbalandpresentationcommunicationskills
Abilitytoworkindependentlyaswellascollaborativelyinafastpacedenvironment
Proficiencywithdesignandcontentcreationtoolstodevelopeffectivemarketingassets
- WorkingknowledgeofmarketinganalyticstoolsandCRMsoftwaretosupportcampaignexecution and performance tracking

Qualifications

Minimum Requirements:

Must be at least eighteen (18) years of age
Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future (e.g. OPT CPT H1B EB-1etc.).
Must have a valid unrestricted drivers license.
Must have a bachelors degree or higher in marketing or business
Must have two (2) years of progressive experience in field marketing or demand creation roles
Must be able to travel 20%.

Preferred Qualifications:

Have industry experience with coatings or construction industry

Required Experience:

Apply Now

About Company

Sherwin-Williams

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purp ... View more

View Profile View Profile

AI AutoApply

Apply to 100+ jobs with one click