Marketing Technology Analyst

No Relocation Assistance Offered
Job Number#172769 - Dublin Dublin Ireland

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.

Marketing Technology Analyst Digital Marketing GIT EMEA

Help us transform the digital experience for pets and the people who care for them.

We are looking for a high-energy Marketing TechnologyAnalyst to join our GIT EMEA team. You will lead technology enablement for Data Acquisition Marketing Automation and Omni-Channel Personalisation for Hills EMEA across the pet and vet ecosystem. We aim to create a seamless personalized digital experience that supports veterinarians in their practice and empowers pet parents in their journey. By harmonizing data across every touchpoint we ensure that every interactionwhether in a clinic or on a smartphoneis relevant timely and impactful.

The Mission

1P CRM data acquisition and activation is a key strategic driver for Hills EMEA. You will be the bridge between cutting-edge technology and real-world business value working at the center of the Hills EMEA team as part of the Global IT team to craft a world-class digital journey for vets and pet parents.

What Youll Do

• Master the Data Lifecycle: Maintain a deep end-to-end understanding of data flows across the entire ecosystem. You will ensure that data moves seamlessly between platforms with zero loss maintaining high integrity from ingestion to activation.

• Partner with Global Digital Applications teams to implement MarTech solutions across the entire professional and consumer journey.

• Partner with the Hills EMEA team to drive acquisition activation and harmonization of first-party data to fuel hyper-personalized engagement.

• Empower Local Markets: Youll guide local markets on leveraging global platforms while ensuring their specific requirements are translated into technical reality.

• Partner with CRM Managers: Work hand-in-hand with CRM leads to translate strategic objectives into technical requirements ensuring data journeys and campaigns are built for success.

• Be the Tech Ambassador: Translate tech-speak into business value driving tool adoption and ensuring stakeholders are aligned and inspired.

• Safeguard the Experience: Lead regression testing across the ecosystem to ensure technical updates never compromise the user experience.

• Document & Train: Create the source of truth documentation and training materials to clarify roles and keep technical knowledge flowing across teams.

• Manage the Flow: Navigate agile projects with ease managing multiple assignments without losing sight of the details.

Who You Are

• Marketing-Centric: You have a proven track record in Marketing CRM and Media projects. You understand the why behind a campaign and how to speak the language of brand managers.

• Technical Specialist: You are hands-on with data modeling complex analysis and activation workflows. You dont just see data; you see the architecture required to move it.

• A Solutions Hunter: You dont just find bugs; you find better ways to work. You are self-motivated comfortable with ambiguity and love to troubleshoot and experiment.

• A Master Communicator: You can explain a roadmap to a developer and a business case to a Director with equal clarity.

• Technically Sharp: You understand the how behind the what especially regarding data ingestion and harmonized ecosystems.

Your Toolkit

• Education: Degree in Business IT Computer Science or Engineering.

• Tech Literacy: Solid grasp of APIs data modeling data analysis workflow and the digital marketing ecosystem.

• Agile Mindset: Proven track record of managing digital initiatives and technology enablement in an agile environment.

Bonus Points For:

• A background in Email Marketing and activation strategy.

• Hands-on experience with Salesforce Marketing Cloud Salesforce Data360 Gigya (Customer Data Cloud) and Snowflake.

• Experience with CDP Adobe Target AEM GA4

• Experience with Clean rooms; Infosum Liveramp Amazon

Knowledge of SQL JavaScript HTML or CSS.

Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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