Individual Giving Product Lead

DEADLINE FOR APPLICATIONS

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race colour national origin ethnic or social background genetic information gender gender identity and/or expression sexual orientation religion or belief HIV status or disability.

ABOUT WFP

The World Food Programme is the worlds largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change.

At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse committed skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFPs values (Integrity Collaboration Commitment Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP visit our website: follow us on social media to keep up with our latest news: YouTube LinkedIn Instagram Facebook Twitter TikTok.

WHY JOIN WFP

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive diverse and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training accreditation coaching mentorship and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

ORGANIZATIONAL CONTEXT
The United Nations World Food Programme (WFP) is the worlds largest humanitarian agency working to create a world with zero hunger. WFP and its partners believe that no child should go to bed hungry and that individual and collective wellbeing can only be achieved if all children women and men get the nutritious food they need to lead healthy dignified lives. Each year WFP assists 90 million people in 83 countries. Every day some 5600 WFP-chartered trucks are on the road 92 planes are in the air and 20 ships are at sea. These numbers speak to WFPs unparalleled reputation as an emergency responder one that is often the first on the scene in the most difficult environments.
WFP also works with partners to strengthen the resilience of communities most vulnerable to hunger and malnutrition through long-term development programmes aimed at boosting food security local economies education employment and gender equality. While hunger and malnutrition are the worlds largest solvable issues the needs are still immense and growing. 821 million people in the world suffer from chronic hunger.
The Private Partnerships Division (PSP) is responsible for working with the private sector to achieve greater impact in WFPs work. PSP has embarked on an exceptionally ambitious new strategy to raise an additional 1.3 billion dollars for hungry or malnourished people in the next five years and to expand the contribution to WFP from the business sector through effective and sustainable long-term partnerships as well as from private individual supporters around the world. This includes securing new high impact technical partnerships signing significant new corporate deals and growing existing relationships as well as building a base of one million individual supporters.

INDIVIDUAL FUNDRAISING

WFP operates one of the fastest-growing global individual fundraising programmes in the humanitarian sector. Initially launched as a lean digital-focused initiative the programme has evolved into a major strategic driver of income growth with an ambition to raise USD 1.3 billion annually by 2030.
The programme has transitioned from a purely digital model to a digital-first multi-channel approach. While the centralised global team continues to acquire supporters through core digital channels (Meta and Search) it is rapidly scaling additional acquisition channels such as Face-to-Face Direct TV Telemarketing and Direct Mail. This diversification is essential to sustain growth and strengthen donor lifetime value but it also introduces increased operational complexity.
At the same time the programme is shifting from a largely Western-market focus to a more g-local model. Now operating in seven languages it enables more locally relevant engagement and is expanding into.

high-potential strategic markets including Korea China Italy and the Middle East. This expansion requires robust governance frameworks a strong understanding of fundraising regulations (to the extent relevant or applicable) and effective management of contracts with external partners and vendors.
Supporter engagement is delivered through an integrated multi-channel loyalty ecosystemincluding email SMS WhatsApp outbound telephony and Metaensuring a high-quality donor experience that drives long-term engagement and impact.
In this context of rapid growth and increasing complexity the incumbent will contribute to lead the Products development aspect through the effective management of priorities and resources to ensure delivery of enhancements that enable business objectives of the Individual Giving team within the Private Sector Partnerships division. Reporting to the IG Tech & Ops Lead to support delivery of the wider IG Technical Roadmap responsibilities will include presentation of plans and actions to IG leadership engagement with vendors and internal UN WFP process governance as required and acting as the subject matter expert.

ACCOUNTABILITIES / RESPONSIBILITIES
1. Product Strategy & Roadmap Ownership
Lead develop and manage the IG supporter facing elements of the product roadmap and strategy to deliver the IG product vision. Surface ideas from and fully understand the needs and goals of the IG Supporter Experience and Acquisition sub teams to develop new additions for the product roadmap. Support and actively participate in the evaluation of the value of competing IG front end / website projects including collaboration with Acquisition and Supporter Experience fundraising teams to define SEO priorities from a fundraising perspective and work with COM and media agency as required to implement SEO initiatives. Support the development of relevant business cases to determine which activities should be progressed or included at a later date.
2. User Experience Research & Optimisation
Provide quantitative and qualitative user research and data analysis to guide product decisions and A/B tests working closely with the Business Intelligence Hub Optimisation team. Plan User Interface / User Experience iterations and improvements following successful or unsuccessful A/B tests and provide guidance on the roll out of successful tests.
3. Product Development & Delivery Management
Propose and implement new donation platform features to improve and iterate on existing functionalities together with the IG Tech team and the landing page provider; ensure effective management of timelines for implementation activities. Research and define functional requirements for new features and prepare clear specifications considering UI/UX design and development requirements. Triage new work requests to ensure that landing page providers are always working on the right front end priorities. Work with external partners and the IG Tech Project Manager to align on delivery timeframes for product features and ensure these are communicated internally.
4. Website & Digital Platform Ownership
Act as owner for IGs presence on working with COM to deliver improvements to visitor and supporter experience within the site. Ensure IG teams are able to create the website content they need across and .
5. Performance Measurement & Continuous Improvement
Measure and communicate the financial impact of new product developments working closely with the IG sub teams and the Business Intelligence Hub.

6. Governance Coordination & Team Leadership
Ensure compliance with applicable corporate and divisional policies and procedures and participate in the setting of relevant policies and standard operating procedures. Support cross functional project design meetings to understand the impact of system changes. Ensure completeness of requirements integrations and understanding of the impact of changes to downstream systems and processes. Lead and coordinate the Individual Giving front end product and quality assurance sub team to support effective delivery of the product roadmap. Provide day to day guidance and line management for Quality Assurance roles supporting the donation platform including a Quality Assurance Engineer and a Quality Assurance IT Officer. Perform other duties as required.

DELIVERABLES AT THE END OF THE CONTRACT
A product roadmap is defined aligned with KPIs and updated quarterly.
Key product improvements and features from the roadmap have been successfully implemented.
The impact of IG product developments has been measured.
Effective working relationships established with peers and with direct line resources actively contributing to future decision-making and direction of the programme.

QUALIFICATIONS & EXPERIENCE REQUIRED

Education
University Masters degree in one or more of the following disciplines: Brand Management Visual Communication Digital Technology or related fields.
Theoretical understanding of A/B testing including sample size validity and interpretation of statistics.
Experience
At least five (5) years experience in product or project management related disciplines.
Hands-on experience managing and optimising digital marketing campaigns across multiple acquisition channels and geographies.
Experience in change management initiatives matrix management and performance improvement initiatives.
Strong track record of delivering results in complex and international environments; experience with payment platforms is an advantage.
Demonstrable experience with digital marketing online sales or fundraising fundraising technical solutions CRM technology (in particular Salesforce and Marketing Cloud) and management of remote virtual teams in high-growth environments.

Knowledge & Skills
Experience managing multiple projects simultaneously with excellent organisational and coordination skills.
Strong digital skills across Google Analytics Facebook and Google Ads A/B Testing and Tableau.
Very strong analytical abilities both quantitative and qualitative.
Excellent written and verbal communication skills in English.
Strong understanding of digital marketing and website UX.
Ability to interact with stakeholders with maturity tact and diplomacy.
Self-motivated proactive and able to work with a high degree of autonomy.

Languages
Working level of English is essential.

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation please contact:

NO FEE DISCLAIMER

The United Nations does not charge any application processing training interviewing testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee please disregard it. Furthermore please note that emblems logos names and addresses are easily copied and reproduced. Therefore you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruiting system. We do not consider CVs or applications sent by email LinkedIn or any other channel.

• We strongly recommend that your Workday profile is accurate and complete and that all sections are filled in including your employment history academic qualifications language skills and UN grade (if applicable). Once your profile is completed please apply and submit your application.

• If you experience technical issues while submitting your application you may contact us at . Please note that this email is only for technical issues with an application - unsolicited applications or documents sent to this inbox will not receive a reply.

• At the application stage the only required documents are your CV and Cover Letter. Additional documents (passport certificates recommendation letters etc.) may be requested later in the process.

• Only shortlisted candidates will be contacted and invited to proceed to the next stage of the recruitment process.

All employment decisions are made on the basis of organizational needs job requirements merit and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse all forms of discrimination any kind of harassment sexual harassment and abuse of authority. Therefore all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ) International Civil Service Commission (ICSC) FAO Finance Committee WFP External Auditor WFP Audit Committee Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP both during their service and within three years of ceasing that service.