Head of Global B2B Marketing and Digital

ABOUT DYSON B2B

Dyson B2B ambition is to deliver profitable growth by creating the best possible experience for our business customers. We equip enterprises and organisations with Dysons pioneering technologyfrom Airblade hand dryers in commercial real estate to professional beauty solutions in hospitality and advanced consumer devices in workplaces and universities. Our vision is clear: build enduring partnerships and set new standards for quality innovation and customer focus for business.

JOB DESCRIPTION

Strategic Marketing Leadership

Define and drive Dyson B2Bs multi-year marketing strategy and annual plans aligning all channels and initiatives to business and commercial targets.

Lead the integration of online and offline marketing ensuring a unified results-focused approach across the global B2B portfolio.

Own the B2B marketing calendarincluding major industry campaigns product launches and brand initiatives.

Digital Marketing & Performance

Oversee all digital channels (website landing pages CRM platforms analytics and B2B e-commerce interfaces) ensuring best-in-class performance.

Lead a team to deliver high-impact digital campaigns across paid owned and earned channels; optimize for lead quality conversion and ROI.

Drive development and adoption of digital tools (AI-driven lead handling self-service ordering B2B applications) to improve touchpoints and conversion rates.

Champion analytics experimentation and continual learningmonitoring campaign KPIs (pipeline growth lead generation CPA etc.) reporting actionable insights and optimizing budget allocation 3.

Offline and Integrated Campaigns

Plan execute and measure integrated marketing campaigns leveraging both digital and traditional tactics to reach key B2B segments (Hospitality Education Workplaces F&B etc.).

Oversee all event marketingtradeshows industry conferences customer experiences and partner activationsensuring impactful brand presence and lead generation.

Direct creation of campaign assets sales collateral and thought leadership to support both field marketing and digital initiatives.

Team & Cross-Functional Leadership

Build and mentor a high-performing marketing team fostering a culture of collaboration achievement and innovation.

Act as the connective tissue between Sales Product Digital and Regional Marketing teamsensuring global strategies drive local results and vice versa 3.

Brand Messaging and Market Positioning

Lead B2B messaging and positioning partnering with Product and Content teams to craft compelling narratives across all touchpoints.

Ensure Dysons technology vision and differentiated value are at the heart of every campaign and customer interaction.

Uphold brand standards across all marketing initiatives and customer-facing outputs.

WHAT WE ARE LOOKING FOR

Degree in Marketing Business Digital or a related field with substantial experience leading B2B marketing in an international context.

Demonstrable track record managing integrated (online/offline) marketing strategies that deliver pipeline growth and strong ROI.

Experience building and scaling high-impact digital marketing programs including CRM search programmatic and multi-channel campaigns.

Direct experience with digital platforms (AI for lead gen B2B e-commerce solutions) and a strong analytical orientation 3.

Hands-on expertise executing offline campaigns event marketing and experiential brand activities.

Strong leadership skills able to collaborate across functions and inspire high performance in a fast-paced matrixed environment.

Commercial mindset with the ability to balance creativity process and data-driven decision making.

Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.