Marketing Specialist Industrial & Key Accounts

The Marketing Specialist Industrial & Key Accounts plays a critical role in bringing marketing strategy to life through execution across multiple channels. This position partners closely with cross-functional teams to deliver impactful marketing initiatives that support business objectives strengthen brand presence and drive measurable results within industrial and key account channels.

This role is ideal for a hands-on marketing professional who thrives in a fast-paced collaborative environment and enjoys turning strategy into action.

What Youll Do

• Plan execute and measure integrated channel marketing campaigns aligned to business and brand objectives.
• Build manage and maintain the annual marketing calendar in support of strategic brand plans.
• Support project planning and status meetings ensuring timely communication alignment and engagement across cross-functional partners.
• Collaborate closely with Ecommerce Sales Revenue Operations Marketing Operations creative and media teams and external agency partners to deliver marketing programs efficiently and effectively.
• Coordinate the development and delivery of marketing assets including digital tools email and social campaigns video and other brand and product marketing materials for global industrial channels.
• Collect and analyze performance data competitive insights and post-campaign learnings to optimize future initiatives and improve ROI.
• Process and track marketing vendor invoices against annual brand budgets.

Qualifications :

What You Bring

• 24 years of hands-on marketing experience preferably in a coordinator or specialist role supporting brand or channel marketing.
• Experience contributing to cross-functional marketing initiatives in a matrixed organization.
• Working knowledge of digital marketing channels and content development.
• Strong project management skills with the ability to manage multiple priorities and meet deadlines without sacrificing quality.
• Exceptional written verbal and interpersonal communication skills.
• Highly organized detail-oriented and comfortable working through ambiguity.
• A proactive solution-oriented mindset with a passion for staying current on consumer trends and behaviors.
• Bachelors degree in marketing business or a related field (preferred).

Additional Information :

This is a Hyflex role with time split between home and office.  Occasional travel required.

Red Wing Shoes is an Equal Opportunity Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact or call .

Please view Equal Employment Opportunity Posters provided by OFCCP at  offers of employment are contingent on satisfactory results of a background check.

Red Wing Shoe Company Inc. is a drug-free workplace.

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)

Remote Work :

No

Employment Type :

Full-time