Brand Manager Stanley EMEA ANZ

Position Title:Brand Manager STANLEY - EMEA-ANZ

Location:Maidenhead Berkshire England

Employment:Permanent

Come Build Something that Matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our top-notch team of approximately 48000 diverse and high-performing professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT BLACKDECKER CRAFTSMAN STANLEY CUB CADET and HUSTLER.

The Job:

As Brand Manager for STANLEY in the EMEA-ANZ region you will drive the strategic development and execution of integrated brand marketing initiatives that fuel category growth brand equity and conversion across key user groups.

Reporting to the Senior Brand Manager you will act as the brand guardian for the Power Tools (PT) and Outdoor (OTD) categories with a special focus on V20 as our ongoing big bet focus with full marketing mediatisation and the biggest growth opportunity for STANLEY. You will own full-funnel campaign development content creation and go-to-market activation aligned to a data-led end-user strategy.

Youll get to

• Develop a specific OTD brand strategy ensuring STANLEYs leadership and innovation in this segment.

• You will have direct market responsibility for ME GALP and Nordics tailoring strategies to maximize growth and brand impact in these regions.

• During a pivotal strategic period for the STANLEY brand your role will support a $100M growth target through the execution of big customer omni-channel growth strategies the launch of a global STANLEY Equity campaign and an obsession with end-user activation and conversion strategies.

• You will work collaboratively across a matrixed organization including Product Management Digital Marketing Product Commercialisation and Shopper Marketing and interface regularly with agency partners to deliver best-in-class creative output across all channels and touchpoints.

This role will be instrumental in elevating STANLEYs brand presence driving category expansion and achieving ambitious business objectives in a dynamic and fast-paced environment.

Key Responsibilities

Brand Strategy & Planning

• Lead the strategic development and execution of brand campaigns for the PT and OTD categories across EMEA-ANZ.

• Translate brand and business objectives into insight-led marketing strategies that drive awareness engagement and sales.

• Support the Brand team in delivering consistent cohesive and compelling brand messaging aligned with the global STANLEY positioning and Global Brand Equity direction.

• Assist in building category-specific toolkits and GTM launch packages for New Product Development (NPD) aligned to regional focus areas.

Campaign & Content Development

• Develop integrated marketing campaigns from briefing to executioncovering traditional digital social retail and eCommerce.

• Create and oversee campaign assets across all touchpoints including photography video POS packaging influencer marketing and retailer-specific executions.

• Ensure that all creative outputs are aligned to brand tone guidelines and core messaging pillars.

Retail & Shopper Activation

• Partner with our Shopper Marketing Manager to ensure PT and OTD campaigns connect the online and in-store journey effectively.

Data-Driven Execution

• Work closely with central digital and analytics teams to track campaign KPIs monitor ROI and optimize performance across media and retail platforms.

• Utilise insights on market trends shopper behaviour and digital engagement to inform brand strategy and content development.

Collaboration & Cross-Functional Alignment

• Align closely with Product Management Product Commercialisation Digital Marketing and regional marketing teams across 25 markets to ensure brand consistency and relevance.

• Collaborate with agency partners creative teams and production resources to bring campaigns to life on time and within budget.

Innovation & Continuous Improvement

• Keep abreast of emerging marketing technologies platforms and best practices to improve engagement and effectiveness.

• Support the evolution of a newly revitalized STANLEY brand identity through strategic experimentation and bold brand storytelling.

• 35 years in Brand Marketing ideally within the Tools industry or a Brand/Advertising agency background.

• Bachelors degree in Marketing Business or a related field.

• Experience working across both professional and consumer audiences is strongly preferred.

• Familiarity with marketing to retail channels both digital and in-store.

• Demonstrated success in Brand campaign planning content development and cross-functional collaboration.

Skills & Competencies

• Strong strategic thinking with commercial awareness.

• Hands-on experience managing multi-channel marketing campaigns.

• close attention to detail and the ability to manage multiple projects simultaneously.

• Fluent in English; additional European languages beneficial.

• Proficiency in digital marketing tools (PIM DAM social platforms eComm CMS etc.)

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Global Benefits & Perks
Youll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.