Product Lead Customer Insights and engagement analytics

At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.

The Position

The Commercial Data and AI organization is the engine of the data-driven commercial transformation. This role is the Strategic Architect for Customer Facing Insights and Precision Engagement moving the organization from generic outreach to hyper-personalized data-led interactions. You will lead the development of seamless tech-enabled products specifically the Customer 360 (C360) and Next Best Action (NBA) engines to empower field and marketing teams with real-time actionable intelligence.

Your mandate is to operationalize precision engagementintegrating disparate data sources into a unified customer view and deploying algorithmic recommendations that dictate the optimal Customer Channel Content and Cadence. By simplifying complex data into Actionable Nudges you will eliminate manual workload for field teams and ensure every HCP interaction is valuable seamless and pleasant.

The Opportunity

You are the entrepreneurial architect of our AI/Analytics ecosystem. Your goal is to build scalable scientific analytics products that are seamlessly embedded into the workflows of our Medical and Commercial teams to ensure every solution drives a tangible validated impact on patient and business outcomes.

• Lead the unified squad consisting of Business product leader (you) Digital Tech and Business Activation. You are responsible for the design feature prioritization analytical framework/methodology data requirement and execution and management of analytics and data products for this particular product

• DBuild the overall design business case data strategy analytics approach and UI for the Analytics product

• Agile Product Management: Use Jira and Scrum methodologies to translate business pain points into a groomed backlog of technical features with clear time-bound milestones.

• Feature Prioritization: Ruthlessly prioritize the product backlog based on the intersection of Business Value Data Readiness and Technical Feasibility.

• Ensure insights are delivered where decisions happen. Whether it is Veeva/CRM Marketing Automation or custom digital tools the analytics must be embedded in the existing workflow not a separate destination.

• Design Best-in-Class interfaces that are intuitive and non-scientific for the end-user compelling Field and Medical teams to take the right actions at the right time.

• Own the Final Mile. You are responsible for driving the adoption rate and measuring the tangible Lift (ROI) generated by the product.

• Define rigorous validation criteria. You must be willing to kill a product if the EDA (Exploratory Data Analysis) shows a low signal-to-noise ratio or if the data sources cannot support a scalable solution.

• Simplify complex AI concepts into strategic narratives for C-suite/Senior Leadership. You must justify the spend by demonstrating the impact.
  

Who you are

• Deep understanding of the Medical/Commercial lifecycle in Life Sciences (HCP engagement Patient Journeys Regulatory/Compliance).

• Must have experience in building AI and Agentic AI solutions at scale

• You must understand how the engine works. This includes a strong grasp of Cloud stacks Data Engineering API integrations and MLOps.

• Hands-on experience with CRM (Salesforce/Veeva) Marketing Automation (Adobe/SFMC) and modern Data Warehouses (Snowflake/Databricks)

• The ability to operate as a mini-CEO of your product line navigating a complex matrix organization to get things done.

• Expert knowledge of the data sets required for Pharma use cases (e.g. IQVIA/Veeva data claims digital engagement metrics).

• Mastery of data storytellingthe ability to use data to prove a point influence a decision and inspire a team.

• Ensuring adherence with all aspects of Pharma compliance through close collaboration with respective representatives of different compliance domains.
  

We are looking forward to receiving your application!

Who we are

A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.

Lets build a healthier future together.

Roche is an Equal Opportunity Employer.