Account Executive, Social
Job Summary
About WPP Media
WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.
WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.
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2117 - Account Executive Social
About Media Futures Group
Media Futures Group (MFG) is a bespoke media team for Google. We are made up of best in class digital offline and integrated media experts who work together to enhance medias contribution to Googles business.
We are a united diverse team driven by a spirit of curiosity. Committed to pioneering solutions that surpass industry standards we aim to drive excellence support a fulfilled team and exceed expectations while fostering growth and positive impact.
About the team
The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search Social Display and Video owning supplier relationships and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative and that in-channel performance and data integrity is maximized.
Position Summary:
We are looking for a driven and enthusiastic individual to join Media Futures Group as a Paid Social Executive. This is an opportunity to quickly learn the processes and best practices for the creation technical set up and execution of Paid Social campaigns..
The successful candidate will be able to develop their career within Media Futures Group as they will be enabled to continually improve and expand on their paid social skills with growth opportunities both upwards and sideways. The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.
Accountabilities include:
- Working with the Senior Executive or Account Manager to identify new opportunities for campaigns.
- Assisting in the creation of monthly client reviews - providing insights on campaign performance.
- Demonstrating confidence and clarity in communicating with the team clients and media owners
- Developing knowledge and understanding of other EssenceMediacom departments/services
- Maintaining strong working relationships with other relevant EssenceMediacom departments
- Identify new initiatives and opportunities on client accounts for example the testing of new platforms or new technologies for campaign improvements
- Improve knowledge of client business to ensure greater appreciation of delivery in the overall mix
- Keep abreast of any developments in the Paid Social market
- Gain and develop experience in other media such as wider biddable media
- Foster relationships with Facebook third-party technology partners
- Foster relationships with media owners including Facebook Instagram X and LinkedIn
- Learn the basics of client account servicing and best practices in managing results to meet client KPIs
- Take commercial responsibility for campaign budgetary management including bookings and billing
- Be responsible for requesting and chasing POs.
- Organise budget caps to ensure agreed budgets are not exceeded.
- Ensure all media spends are entered onto booking systems in a timely fashion.
- Be responsible for the technical set up of Paid Social campaigns with tracking systems as required
- Be responsible for implementing campaigns into Paid Social providers and/ or technology interfaces for buying
- Take ownership of small account/campaign to demonstrate an understanding of how a Paid Social account/campaign evolves over time.
- Be responsible for accurate daily weekly and monthly reporting and commentary.
- Enact under the direction of your managers the delivery optimisation and reporting of Direct Response and Brand social media advertising campaigns across Facebook X
- The appropriate use of tools to drive accountability operational efficiencies and actionable business insights; with the scoping of costs and agreed client outputs.
- Act responsibly and professionally at all times representing the team department and company.
Skills and Experience
AtWPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embraceWPP &WPP Mediassharedcorevalues:
- BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
- Create an Openenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
- Lead OptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.
- Have a basic understanding of the role of Paid Social in the digital mix
- Basic understanding of digital and digital media
- Highly organised and analytical
- Team player & winning can-do attitude
- Confident presenter
- Demonstrate a good competency of using Microsoft Excel Word and PowerPoint.
- Be administratively competent
- Strong attention to detail
- Effective and efficient working style
- Technical yet service industry suited with the potential to develop into client leadership and staff management roles
- Able to communicate effectively with stakeholders
Life atWPP Media& Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
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Required Experience:
IC
About Company
GroupM is the world’s leading media investment company. We make advertising work better for people.