Go-To-Market Manager, Display, China

A Career at HARMAN

As a technology leader that is rapidly on the move HARMAN is filled with people who are focused on making life better. Innovation inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together youll discover that at HARMAN you can grow make a difference and be proud of the work you do every day.

A Career at HARMAN Automotive

Were a global multi-disciplinary team thats putting the innovative power of technology to work and transforming tomorrow. At HARMAN Automotive we give you the keys to fast-track your career.

• Engineer audio systems and integrated technology platforms that augment the driving experience.
• Combine ingenuity in-depth research and a spirit of collaboration with design and engineering excellence.
• Advance in-vehicle infotainment safety efficiency and enjoyment.

About the Role

In this role you will be at the forefront of driving growth and market adoption of advanced automotive display and projection technologies within the Chinese OEM ecosystem. As the Go-To-Market Manager for China you will play a critical role in positioning the organization as a strategic technology partner by aligning customer needs with a differentiated Visual Experience (VX) portfolio.

You will be responsible for defining and executing targeted go-to-market strategies for a range of Harmans Visual Experience solutions including direct view and projection-based display technologies and other next-generation cockpit display systems. This role focuses exclusively on the China automotive market requiring deep engagement with leading Chinese OEMs a strong understanding of their rapid development cycles and the ability to translate complex technologies into compelling value propositions tailored for China.

As the front-end commercial and technical interface you will lead pre-sales activities from early opportunity identification through RFQ shaping and technical solutioning.

Internally you will collaborate globally across crossfunctional teams to ensure alignment between customer expectations and product roadmaps. You will act as the voice of the customer feeding insights into product and technology strategy.

This role requires a proactive approach to opportunity creation and pursuit shaping ensuring high-quality engagements that maximize win rates and profitability. You will evangelize the display portfolio with OEM stakeholders drive early-stage design wins and support the development of tailored solutions for Chinese market requirements including quality reliability and long-term partnership expectations.

The ideal candidate is proactive customer-centric and skilled in navigating Chinas fast-moving NEV and intelligent cockpit landscape.

Presently this position is classified under individual contributor role. This position reports to Visual Experiences Business Lead within Strategic Business Unit - Intelligent Cockpit at HARMAN.

What You Will Do

Go-To-Market Strategy & Business Development

• Define and execute Chinese-OEM focused go-to-market strategies to drive adoption of various display technologies.
• Identify cultivate and manage new business opportunities with Chinese OEMs and their ecosystem partners.
• Develop account-specific strategies aligned with Customer Account Management Teams OEM product roadmaps and vehicle programs.
• Drive early engagement to influence system specifications and platform decisions.

Pre-Sales & Technical Solutioning

• Lead pre-sales activities including opportunity shaping until they translate into an RFI/RFQ. Provide support during RFQ/RFI drive technical design reviews and commercial proposals.
• You will work closely with customer engineering teams to understand their system requirements influence specifications and position optimized VX-architectures that balance performance cost and manufacturability for the China market.
• Collaborate with engineering teams to define suitable HMI/ display solutions from Harmans product portfolio including:
  • Direct view displays (e.g. Neo QLED Series OLED)
  • Projection-based displays (e.g. QVUE AR HUD)
  • Further advanced displays technologies

Long-term customer satisfaction & retention

• Build and maintain long-term trust-based customer intimacy through technical-commercial discussions with various Chinese OEM departments (Purchase Engineering Product Planning Marketing etc.) ensuring pre-alignment with internal customer account teams.
• Navigate formal communication structures and decision-making processes typical of Chinese automotive customers and find ways influence it.
• Act as a cultural and technical bridge between global internal teams and China-based customers.

Internal Alignment & Voice of Customer

• Collaborate closely with Product Management Engineering Customer Account Management and Marketing to ensure product offerings reflect Chinas market needs.
• Provide structured data-driven feedback to influence product roadmap decisions feature prioritization and technology investments for China.
• Ensure alignment and high-quality pursuit management across global and local stakeholders.
• Serve as the primary VX liaison for all China-based Customer Group teams.

Supplier Strategy & Ecosystem Understanding

• Develop good understanding of the Chinese automotive supply chain ecosystem to OEMS including their Tier1/Tier-2 relationships.
• Track competitor moves ecosystem development and technology trends across Chinas automotive and NEV sectors.
• Provide actionable competitive intelligence to internal teams to identify whitespace opportunities and strengthen value propositions.

What You Need

• University degree preferably in Engineering (electrical optical or related field).
• 10 years of automotive industry experience ideally within an OEM Tier1 or Tier2 with substantial exposure to working with Chinese OEMs such as Geely SAIC GWM XPENG Li Auto Xiaomi Auto etc.
• Native Chinese language proficiency and business-level English.
• Proven track record in winning and managing RFQs leading pre-sales initiatives and shaping early-stage cockpit or display system opportunities.
• Strong technical understanding of:
  • Automotive display technologies (LCD OLED MiniLED AR HUD projection systems)
  • China-specific display performance and quality requirements
  • Vehicle integration and cockpit architecture challenges
• Demonstrated ability to articulate complex technologies into clear compelling narratives and influence multi-level stakeholders.
• Strong business acumen combined with engineering depth in Product Management Business Development or Engineering Management.
• High cultural awareness adaptability and familiarity with Chinas rapid development cycles (China speed) and negotiation styles.
• Excellent cross-functional alignment and stakeholder management in global environments.

What Makes You Eligible

• Be willing to travel up to 25% domestic and international travel.
• Be willing to work in an office in Shanghai China.
• Successfully complete a background investigation and drug screen as a condition of employment.

Bonus Points if You Have

• Strong understanding of Chinese OEM sourcing processes including:
  • Long-term supplier evaluation and qualification cycles
  • Cost-down strategies and lifecycle costing models
  • Localized quality and reliability expectations
• Experience with optical systems display electronics or cockpit integration.
• Highly self-motivated results-driven and a strong relationship builder.
• Strong critical thinking problem-solving capability and a proactive can-do approach.

What We Offer

• Flexible work environment allowing for full-time remote work one day per week for positions that can be performed outside a HARMAN or customer location.
• Access to employee discounts on world-class Harman (JBL HARMAN Kardon AKG etc.).
• Extensive training opportunities through our own HARMAN University.
• Competitive wellness benefits.
• Access to HARMAN Campus Fitness Center and Cafeteria.
• Be Brilliant employee recognition and rewards program.
• An inclusive and diverse work environment that fosters and encourages professional and personal development.

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard torace religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.