Senior Media Planner

JOB SUMMARY

We are seeking a Media Planner to join our in-house media team. This role is central to how we plan activate and optimize digital campaigns across performance brand and full-funnel objectives. Acting as an internal media agency you will partner with brand teams and leading platforms (Google Meta TikTok The Trade Desk etc.) to deliver data-driven scalable and impactful media execution.

KEY ACCOUNTABILITIES

Strategic Media Planning

• Translate brand briefs into clear insight-led media strategies across paid social programmatic/display video search and e-commerce.

• Recommend channel mix targeting frameworks and budget allocations aligned with business goals.
• Present compelling planning decks and investment rationales to secure stakeholder buy-in.

Media Buying & Campaign Management

• Execute media buys in line with approved plans and budgets
• Set up monitor and optimize campaigns on media platforms and buying tools
• Manage booking confirmations material deadlines trafficking and launch checks
• Liaise with media owners publishers and platforms on rates placements and performance
• Ensure campaigns are delivered on time in full and within budget

Performance Management & Optimization

• Monitor pacing delivery and KPIs (ROAS CPM CPV reach frequency etc).
• Apply real-time optimizations across bids budgets audiences and creatives.
• Provide weekly insights and recommendations to maximize efficiency and impact.

Reporting Insights & Analysis

• Deliver weekly monthly and post-campaign reports in collaboration with local brand teams.

• Extract actionable insights to inform future planning cycles and creative strategies.
• Build a library of benchmarks and best practices to scale learnings across markets.

Stakeholder & Platform Collaboration

• Serve as the primary digital media contact for brand and market teams.

• Partner with platform reps on best practices A/B testing and quarterly reviews.
• Align media execution with broader brand and e-commerce strategies to ensure consistency across the customer journey.

Process Governance Tools

• Maintain centralized documentation (media calendars budget trackers).

• Uphold compliance with brand safety ad policies and measurement standards.
• Identify opportunities to streamline workflows and enhance operational efficiency

JOB QUALIFICATIONS

• 24 years of hands-on experience in digital media planning and buying (in-house or agency).

• Proficiency with at least two major platforms (Meta Google Ads DV360 TikTok Snapchat The Trade Desk).
• Strong analytical skills with the ability to interpret and act on performance data.
• Excellent project management and communication skills; adept at stakeholder coordination.
• Proven ability to manage multiple campaigns and markets simultaneously with attention to detail.

Preferred Qualifications:

• Experience with e-commerce media remarketing frameworks or full-funnel strategy.
• Familiarity with ad servers tracking and attribution tools.
• APAC market experience.
• Strong Excel/Sheets and presentation skills.

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