Kerrygold Brand Manager

Job Title:Kerrygold Brand Manager

Reports to: GlobalBrandDirector

Division: Commercial

Location: Dublin Ireland

Ornuais a leading dairy co-operative which sells premium dairy products globally on behalf of its Member Co-operatives Irelands dairy processors and in turn Irish dairy farmers.

Ornuahas revenues of 3.4 billion and is supported by a global team of approximately 2800 employees. The Groupoperatesas a commercial organisation across 10 business units including 12 production facilitieslocatedin Europe North America the MiddleEastand Africa.

The commercial organisationis responsible forthe marketing and sales ofOrnuasconsumer brands including Irelands most successful food export: Kerrygold. Consumer markets are served by production facilities in IrelandGermanyand the UK and by in-market Sales & Marketing Teams in Asia Germany Ireland MEA Poland Spain rest of Europe and North and Latin America.

It also manages the procurement of Irish and non-Irish dairy products the sale of dairy ingredients to food manufacturing and foodservice customers globally and the implementation of de-risking and trading strategies to manage market volatility. These activities are supported by production facilities and in-market teams in Europe North America the MiddleEastand Africa.

Kerrygold

From humble beginnings in 1962 Kerrygold has grown to become Irelands first and onlybillion-eurofood brand with over 10 million packets of Kerrygold butter and cheese sold each week across the globe in over 70 the US Kerrygold butter is now the number two butter brand and Kerrygold Dubliner is the number one specialty Germany a 250g block of Kerrygold butter is the fastest-selling food or drink item on supermarket shelves. Now entering its 60th year there is a new and exciting chapter ahead for the Kerrygold brand and we want a Senior Global Brand Manager to join us on this journey and be as passionate and proud of the brand as we are.

Role Summary

TheSeniorGlobal Brand Managerfor Kerrygold as part of the Global Marketing Team is the strategic brand guardian forKerrygold. This rolesupportsthe global brand directionand drives growth through marketing thought leadership world-class communications and media execution and the evolution and implementation of brand strategy across markets. The Senior Global Brand Managersupportscross-functional and cross-market stakeholders to deliver integrated plans ensures disciplined governance and brand consistency and translates insight into clear priorities decisions and executive-ready recommendations that deliver on targeted goals for the commercial business.

KeyAreas of Responsibility

• Owns global brand governance and guardianship ensuring all centrally developed and in-market work adheres to brandpositioning guidelines tone of voice andcommunications framework.

• Leads end-to-end creative development and activationfor globalinitiativesacross channels (TV video digital social print radio OOH PReventsand sponsorship) setting standards for craft and effectiveness.

• Accountable fordelivery and iteration ofglobal brandprotocolsand strategicframeworks( sustainability experiential)to enable consistent execution.

• Develops measurement frameworks and KPIs to assess brand health and campaign performance; leads readouts that turn data into clear recommendationsoptimisationsand decisions for senior stakeholders.

• In partnership with Global Insights leads insight generation (brand tracking comms testing market/consumertrendsand competitive review) ensuring research briefs timelines and outputs are fit-for-purpose and actionable.

• Provides global leadership on brand assets and messaging (e.g. packaging design systems claims/RTBs and trademark administration) partnering with in-market teams to ensure compliancespeedand consistency.

• Leads annualglobalbrand planning process and aligns cross-market priorities ensuring a clear resourced plan with defined milestones and governance.

• Manages the global brand marketing budget and agency/partnerspend ensuring robust financial governance (including POsinvoicesand reconciliations) transparent reporting and investment aligned to strategic priorities.

• Providespeopleleadership for an Assistant Brand Manager (and/or other junior team members as the team evolves) setting clearobjectives coaching day-to-day delivery and supporting development through regular feedback and performance management.

• Owns marketing risk management and compliance governance ensuringappropriate Legal/Regulatory/Technicalapprovals for claimspackagingand communications and that brand activity meets internal policies and external codes across markets.

KeyRequirements

• Bachelors degree in business marketing or food related discipline.

• Significant experiencein CPG/FMCG brand marketing (client-side and/or agency) withdemonstrableleadership across multiple markets and stakeholders.

• Proven leadership in production and creative development across multiple channels (TV video print radio OOH social and digital) including integrated campaign development andoptimisation.

• Strongtrack recordleading external creativemediaand research agencies to deliver outstanding work with pacerigourand clear governance (briefing feedback loops decision-making and on-time execution).

• Excellent stakeholder management and influencing skills with the ability to align markets cross-functionalpartnersand senior leadership around clear recommendations.

• Strongcommunicator;maintainsrhythm that keeps work moving (project chats weekly updates co-organisingkey meetings and ensuring the right stakeholders are looped in at the right time).

• Fluency in integrated marketing communications and the interplay of different platforms in the consumer experience.

• Experience developing and delivering a comprehensive annual brand plan and global toolkits across the full marketing mix (above the line and below the line) with clear KPIs and governance.

• Excellent commercial acumen with the ability to provide strategic input to the business.

• Advanced project management skills with a demonstratedtrack recordleading complex multi-marketprogrammeson-time and on-budget.

• A critical eye and excellent attention to detail.

• Ability to prioritize and re-prioritize as business conditions change.

• Ability to travel up to20%oftimeas business demandsand allows.

• Inherent interest in premium food and culture is a plus.