Brand Manager

The Brand Manager is responsible for developing and executing the endtoend brand strategy for assigned pharmaceutical products in the Australian market. This role drives sustainable growth across the product lifecycle by delivering insightled compliant and customercentric marketing strategies aligned with global brand direction and local market needs.

Key Responsibilities

• Lead the development and execution of annual brand plans aligned with global strategy and Australian market dynamics including disease landscape treatment pathways and competitive environment.
• Define and evolve brand positioning value propositions and messaging tailored to Australian healthcare professionals and key stakeholders.
• Analyse market customer and performance data (e.g. sales CRM market research) to identify insights opportunities risks and points for improvement.
• Track performance against KPIs and continuously refine plans based on insights and changing market dynamics.
• Lead the design and delivery of integrated omnichannel marketing activities across digital facetoface and educational channels including localisation of global assets.
• Champion use of digital channels to communicate with HCPs including design and execution of websites and emails.
• Develop highquality promotional and educational materials via graphic design and/or agency partners.
• Ensure all promotional activities and materials comply with TGA requirements the Medicines Australia Code of Conduct and internal governance processes.
• Manage marketing projects including organisation of customer events and sponsorships digital initiatives etc.
• Engage with Sales Medical Operations Compliance and Global teams to ensure aligned effective and compliant execution.
• Collaborate with the marketing team and perform duties as assigned by the Head of Marketing.

Qualifications :

• Qualification in marketing or business or science or a similar relevant discipline.
• 3-5 years of pharmaceutical marketing experience including 1 within a specialty care business unit.
• Experience in rare disease - preferred.
• Experience working with haematologists haematologist-oncologists immunologists or nephrologists - preferred.
• Effective and persuasive communicator with strong presentation skills.
• Experience with omnichannel and digital technologies for the pharmaceutical industry.
• Proficient skills in MS Office Veeva and graphic design tools.
• Completed Medicines Australia Code of Conduct.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time