Senior Market Research Specialist

About the role

The Market Research Specialist in JP drives understanding of Adobes customers their needs and motivations and their relationship with our products and brands by consolidating qualitative and quantitative data across marketing research social listening desk research and other various resources. The person will be a center of market intelligence to provide human insights that lead entire JP marketing to successful marketing strategies campaigns and optimizations.

Were looking for someone with passion to work on some of the most valuable brands in tech. Someone who can think strategically drive a research agenda advance a point of view and support it with data. Influence senior leaders in global marketing and our business units.

What youll do

• Consolidate and transform various types of data and information (qualitative/quantitative) into insights regarding our current and future customers. Make these insights concrete by determining implications for strategies and plans.

• Convey insights and strategic implications clearly as a story that is visually compelling. Move our partners in business from insight into action.

• Actively influence our partners to embrace customer insight in strategy development

• Engage with product campaign and brand strategy and business leaders to bring research insight to critical questions about drivers of business growth.

• Drive an insight agenda that helps build Adobes and products brand relevance as we expand to newer businesses and audiences.

• Develop a research roadmap and proactively communicate your agenda building alignment and seeking input from colleagues.

• Work with internal partners and external research vendors to implement this agenda.

• Apply your expertise to guide the choice of research methods used. Innovate in the way we conduct research. Smartly balance simplicity and sophistication.

What you need to succeed

• At least 7 years of experience in consumer research and insights using a broad mix of qualitative and quantitative research methods including secondary research (e.g. social listening and desk research). Able to partner effectively with external vendors on study build methodology and analysis.

• Native level Japanese and business level English skills

• Growth mindset: always seeking to deepen your understanding of Adobe and to develop your skills as insights professional.

• Experience with applying research to influence high-level marketing strategy. Able to connect the dots between different sources of information and apply both logic and intuition to infer strategic implications.

• Not always depending on a vendor. Able to write a questionnaire interview a customer or investigate a survey dataset and arrive at conclusions. You should be already familiar with analytics tools like Q SPSS Python; or at least be willing to learn to use them.

• Strong analytical skills i.e. good intuition with numbers facility with qualitative data and the ability to process both to arrive at a coherent and credible narrative about customers.

• Self-starter motivated to collaborate with business partners and drive meaningful change. We want someone who seeks input not instructions.

• Clear communication. Able to elevate key and concise narrative from research flexibly tailoring communication to varied audiences.

• MBA or relevant graduate degree preferred

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Lets Adobe together

At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including our values and culture focus on people purpose and community Adobe for All comprehensive benefits programs the stories we tell the customers we serve and how you can help us advance our mission of empowering everyone to create.

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