DE Social Media Manager
Potsdam-Mittelmark - Germany
Job Summary
At eBay were more than a global ecommerce leader were changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. Were committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass authenticity thrives bold ideas are welcome and everyone can bring their unique selves to work every day. Were in this together sustaining the future of our customers our company and our planet.
Join a team of passionate thinkers innovators and dreamers and help us connect people and build communities to create economic opportunity for all.
About the team and the role:
This role sits in the eBay EU Brand team you will be responsible for managing and delivering our editorial social activations and social native campaigns across categories for the German market.
What you will accomplish:
Responsible for the development and implementation of our DE social editorial strategy across categories in partnership with social lead. Ensuring strategy is aligned with overall business goals and more particular marketing and brand objectives and RTBs.
Responsible for developing and crafting all social editorial content across platforms (Meta TikTok Pinterest) in close collaboration with agency partners including social editorial influencer activations. Briefing and creating content to support varying levels of category needs and business objectives.
Support on delivering social native campaigns within cross-functional teams (brand/ communications etc.) including activations across big 3 (UK/DE/US).
Coordinating paid media (boosting) strategy across evergreen and strategic campaigns owning paid boosting of always-on content and supporting social lead / paid media specialist and agencies on strategic campaign planning
Working closely with social platforms (Meta TikTok Twitter Snapchat etc) making eBay the go-to brand partner for testing new ad formats and betas
Community engagement - lead agency partners in building and cultivating online communities around eBays various social handles encouraging engagement and interaction.
Reporting - monitor and analyze performance of campaigns providing regular reports and insights to optimize strategies and campaign performance together with media agency partners.
Collaboration - work closely with cross-functional teams (business units/ media team/ PR/ Onsite etc.) to ensure a cohesive approach.
What you will bring:
Minimum of 3-4 years of experience in social media & influencer marketing for brands and/or agencies with profound expertise in developing social media campaigns as well as social editorial activations.
Previous work with creative or media agencies - confident in briefing coordinating & managing deliverables.
Strong understanding of social media and relevant KPIs across platforms keeping on top of emerging trends tech and ad products ensuring we are at the forefront of innovation and testing.
Strong project management and organizational skills; able to juggle multiple workstreams and timelines.
Clear communicator who thrives in cross-functional setups and fast-paced environments.
German language skills at native level additionally strong proficiency in English.
Ability to attend our Office in Dreilinden for 3 out of 5 work days.
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Additional Details
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion national origin sex sexual orientation gender identity veteran status and disability or other legally protected you have a need that requires accommodation please contact us at. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBays commitment to ensuring digital accessibility for people with disabilities.
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Required Experience:
Manager
About Company
Founded in 1995 in San Jose, Calif., eBay (NASDAQ: EBAY) is where the world goes to shop, sell and give. Whether you’re buying new or used, common or luxurious, trendy or rare – if it exists in the world, it’s probably for sale on eBay. Our great value and unique selection help every ... View more