Campaign Director, Media Strategy (B2B PR)

About TEAM LEWIS

TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services; its independence from outside investors. The agency its people and client campaigns have won many awards including Cannes Lions PRovoke Media ICCO European Excellence PRCA Digital Digital Impact Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF) a non-profit charitable entity. Since its launch in 2021 it has funded over 2600 causes. The TLF promotes a wide variety of social cultural and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries businesses government and non-profits. Community charities are championed by employees who in addition to the financial donation volunteer their time and skills to maximize the grants effectiveness.

Purpose of the role

The Campaign Director of Media Strategy will use their extensive knowledge in media and public relations content creation/storytelling thought leadership media messaging and senior executive profiling to create unified media campaigns. Leading the creation of unique story angles and planning media strategies across channels the Director is responsible for ensuring that all elements of the media plan are working together effectively and are delivering against expectations and goals.

About you

You have a passion for engaging with the media and for delivering compelling stories to the clients audiences. Striving to deliver excellence you enjoy delighting and surprising your stakeholders. A starter finisher you like to achieve and exceed goals and make a positive impact. Considered assertive and influential you are a strong leader with the skills and aptitude to enthuse people at all levels of seniority. You are able to forge strong relationships internal and external. Motivated by working in an agile environment you relish the opportunity to think differently and to try new things.

Key responsibilities and tasks

• Work with client leads and account teams to develop creative results-driven campaigns that meet the clients objectives; assess the campaigns effectiveness and fine tune accordingly

• Help teams to identify news opportunities (news jacking) and develop content in real time

• Work with account teams to come up with strong storytelling angles/editorial content that is fresh relevant and newsworthy

• Incorporate new media platforms understanding how to leverage these to achieve the overall communications objectives

• Leverage media relationships to accomplish objectives

• Drive knowledge of and relationships with the media

• Develop media pitching strategies and coach account teams to pitch stories successfully

• Develop strong relationships with clients acting as counsel and providing added-value strategic consultancy to help foster client retention and growth

• Help run executive profiling programs including media training and messaging sessions with senior/C-suite clients

• Recommend media strategy and content for RFIs and pitches

• Lead internal media strategy training sessions

• Be a collaborative encouraging and supportive member of the US team

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

Benefits:

• Competitive salary

• Hybrid work environment

• Generous PTO

• Paid parental leave

• Medical dental and vision benefits life insurance (eligible day 1 of employment)

• 401k with employer match

• Travel Programs

• Up to $2k donation to a charity of your choice!

The expected salary range for the Campaign Director Media Strategy position is between $105K - $125K. Base annual salary is determined by factors such as location experience and expertise.

TEAM LEWIS is an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression reproductive health decisions and family responsibilities qualifying acts of violence or any other characteristic protected by federal state or local laws.