Digital Marketing Specialist, Content & SEO

Sherwin-Williams Global Architectural Marketing is seeking a Digital Content Strategy Marketing Specialist with approximately 12 years of professional experience in digital marketing content strategy or a related field. This role will work within a collaborative eBusiness support team to assist in the execution and optimization of digital content experiences and marketing initiatives.

Responsibilities:

• Support the identification and development of improved content experiences across brand website properties to help enhance the customer experience and support organic traffic growth
• Assistwith execution of digital content and organic growth initiatives including content optimization website enhancements SEO/AEO tactics and related activities under established strategies
• Helpleverageanalytics and reporting tools such as Google Analytics Adobe Analytics Google Search Console BrightEdge andGlassboxtomonitorperformance compile reports and flag potential content or technical issues
• Analyze performance data and insights to helpidentifyopportunities fornew contentcreation and optimization of existing assets including product contenthowtoresources and color tools across multiple brands and customer segments
• Support ongoing optimization processes to ensure site contentremainsaccurate consistent and aligned across digital customer experiences and touchpoints
• Contribute to digital campaign execution by partnering with eBusinesspartners analytics design marcomand marketing IT and data teams to supportand developcontent deliverables and digital marketing initiatives
• Collaborate with internal stakeholders and external agency partners toassistwith page development content updates andpostlaunchoptimization efforts based on performance data and insights
• Support merchandising initiatives by helping ensure promotional product andsalerelatedwebsite updates are accurately reflected and effectively presented to enhance the user experience
• Build working knowledge of Adobe Experience Manager (AEM) byassistingwith content updates and learning how the platform supports marketing merchandising and compliance needs across the site.
• Provide occasional support for site migrationthrough content authoring efforts as needed

POSITION REQUIREMENTS

Required:

• Bachelors Degree
• Understanding of content management systems (CMS)
• Understanding of digital marketing sphere consisting of digital content and creative development SEO SEM paid support social media email marketing analyticsetc
• Excellent written and verbal communication skills

• Understanding of content management systems (CMS)

• Excellent verbal and written communication skills

Preferred:

• Content management experience
• Ecommerce experience
• Experience with Adobe solutions primarily Experience Manager (AEM)

• Experience using digital analytics solutions; Google Analytics Adobe Analyticsetc

• Experience with Adobe solutions primarily Adobe Experience Manager (AEM)

  Travel-5%