Exec Director Marketing Ops & Events

Toshiba Global Commerce Solutions is seeking an Executive Director of Marketing Operations to architect and lead a high-performing data-driven marketing engine that enables scalable growth and cross-functional alignment.

This is not a maintenance role. This leader joins at a pivotal moment as Marketing Operations is being rebuilt from the ground upwith a clear mandate to design and operationalize the infrastructure systems and processes that power world-class B2B marketing at scale.

The Executive Director serves as the integration point between marketing execution digital experience and revenue performanceensuring all marketing activity is measurable optimized and directly tied to business outcomes.

Qualifications

Required

• 12 years of progressive marketing experience including 5 years in senior marketing operations digital or analytics leadership roles
• Deep expertise in B2B marketing technology:
  • Marketing Automation Platforms (Marketo or HubSpot)
  • Salesforce CRM
  • BI/analytics tools (Tableau Looker SFDC reporting)
  • Attribution platforms
• Strong command of digital marketing SEO/SEM web analytics and experience optimization
• Proven success leading global event programs at scale including Tier 1 industry events
• Demonstrated experience building and scaling teams in complex matrixed B2B organizations
• Experience managing multi-million-dollar budgets with accountability to revenue outcomes
• Industry experience in enterprise technology SaaS retail technology or related sectors

Preferred

• Experience in retail technology point-of-sale or commerce infrastructure markets
• Familiarity with partner/channel marketing operations and MDF program management
• Experience across both corporate and field marketing organizations
• MBA or equivalent advanced degree

Key Responsibilities

Marketing Technology & Infrastructure

• Own and optimize the end-to-end marketing technology ecosystem (Marketo/HubSpot Salesforce CRM attribution intent data reporting tools)
• Define the architectural roadmap for digital and web platforms as core marketing infrastructure
• Partner with IT and Revenue Operations to ensure data integrity and scalable lead flow across the buyer journey
• Establish governance of enterprise marketing data strategy including segmentation scoring and lifecycle measurement

Global Events Strategy & Execution

• Lead Toshibas global events portfolio including flagship trade shows (e.g. NRF) executive summits partner events and hosted experiences
• Drive end-to-end event strategy execution and ROI measurement
• Build scalable playbooks aligned to product launches sales cycles and partner go-to-market strategies
• Manage event budgets with accountability to pipeline generation cost-per-lead and revenue impact

Digital Experience

• Oversee global digital presence including corporate website partner portals and digital product experiences
• Drive measurable pipeline impact through digital engagement and conversion optimization
• Manage digital agencies and vendors to ensure performance and ROI
• Lead digital commerce enablement initiatives supporting self-service and partner activation
• Own web analytics and performance reporting across traffic engagement conversion and revenue contribution

Marketing Operations & Governance

• Establish scalable operational frameworks and campaign processes for global execution
• Define and enforce enterprise lead management and campaign standards
• Partner with Sales and BDR leadership to ensure SLA adherence and pipeline efficiency
• Drive alignment across planning cycles budgets and resource allocation
• Ensure disciplined KPI ownership and operational rigor

Analytics Reporting & Performance

• Own the enterprise marketing performance framework (pipeline funnel velocity attribution ROI)
• Deliver executive-level reporting and performance narratives to senior leadership
• Build dashboards and operating cadences that connect marketing activity to revenue outcomes
• Lead annual planning for the Marketing Operations function including budget and KPI setting

Leadership & Team Development

• Lead and scale a global team across marketing operations events digital and web
• Develop leadership bench strength across managers and individual contributors
• Foster a culture of operational excellence accountability and continuous improvement
• Serve as a strategic partner to the SVP of Marketing and cross-functional leaders

Additional Responsibilities

• Perform other duties as assigned

Leadership Competencies

• Operational Excellence: Drives structure rigor and scalability across complex programs
• Strategic Thinking: Aligns execution with long-term business objectives
• Data Fluency: Translates analytics into clear executive-level insights
• Builder Mentality: Thrives in building teams processes and infrastructure from the ground up
• Cross-Functional Leadership: Aligns Sales Product IT and Finance around shared goals
• Executive Presence: Communicates with clarity confidence and credibility at the leadership level

Working Relationships

• Reports To: SVP Marketing
• Manages: Global team of direct reports and external agencies
• Collaborates With: Sales Product IT Finance partners vendors and agencies

Financial Impact

This role has significant influence on revenue growth and operational efficiency. With ownership of a $3M budget the Executive Director is accountable for driving pipeline generation improving cost efficiency increasing marketing ROI enhancing customer engagement and strengthening brand equity. Success is measured through key metrics such as pipeline influenced cost per qualified lead ROI and customer satisfaction.

Complexity

This is a highly complex enterprise-level leadership role operating at the intersection of Marketing Sales IT and Finance. The role requires balancing strategic vision with execution managing cross-functional dependencies influencing without authority and ensuring every marketing investment delivers measurable business impact.

ABOUT THE COMPANY

Toshiba Global Commerce Solutions is a dynamic billion-dollar global company based in Research Triangle Park NC providing retail store solutions to your favorite brands. Have you ever been in a hurry and made use of the self-checkout at Lowes Foods earned fuel rewards at Kroger or just paid for purchases at retailers such as Walmart Michaels Carrefour The Gap Calvin Klein Boots Cencosud BJs or Costco These are just a few examples of our in-store solutions and impressive customer base that made us the worlds installed market share leader.

The nature of retail is changing quickly so if you share our Together Commerce vision of a seamless two-way participatory shopping experience lets get together to drive the new economy.

Toshiba Global Commerce Solutions Inc. offers a competitive salary and generous benefits package including the following:

Group health coverage (medical dental & vision)
Employee Assistance Programs
Pre-tax spending accounts
401(k) plan (with company match)
Company provided life insurance
Pet Insurance
Employee discounts
Generous paid holiday schedule paid vacation & sick/personal days

EEO

Toshiba Global Commerce Solutions is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age ancestry color religious creed disability marital status medical condition genetic information military or veteran status national origin race sex gender gender identity gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email to request an accommodation.

DIVERSITY EQUITY & INCLUSION

We at Toshiba Global Commerce Solutions firmly believe that our people are an integral part to the success of our customers. Furthermore were committed to Diversity Equity and Inclusion for all our people as highlighted by our 5 Core Principles (Create Outreach Foster Belonging Unleash Opportunity Diverse Cultural Engagement and Culture of Transparency). Were passionate about our customers in the retail industry and becoming a more responsible company as we help create a brighter future.

EQUAL OPPORTUNITY EMPLOYER/PROTECTED VETERANS/INDIVIDUALS WITH DISABILITIES

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)