Head of Product (Growth & Experience)

About

is a licensed and regulated sportsbook and casino operator in Portugal. We are passionate about delivering an exciting safe and responsible online gaming experience.

Role Purpose:

Own the end-to-end player experience across app and web driving improvements in conversion engagement and retention. Ensure Lebulls product (iOS Android web) becomes a competitive advantage by translating growth insights into product improvements that increase LTV and marketing efficiency.

Core Responsibilities:

Product Ownership:

• Own Lebulls app (iOS & Android) and website experience;
• Define and manage the product roadmap aligned with business and growth priorities;
• Prioritise features based on impact on conversion retention and engagement;
• Ensure product features comply with regulatory requirements and responsible gaming standards.

Funnel & Conversion Optimisation:

• Improve key conversion steps: registration KYC first deposit;
• Identify friction points and lead initiatives to improve user journey performance;
• Work closely with Marketing to translate data into product improvements.

Retention & Engagement:

• Define and improve retention mechanics (gamification user journeys in-app engagement);
• Collaborate with Promo and CRM teams on feature-driven retention strategies;
• Increase user frequency and long-term value (LTV).

Product Strategy & Roadmap:

• Define product priorities based on user data competitive benchmarking and market trends;
• Ensure Lebull remains competitive vs leading operators in Portugal.

Cross-Functional Collaboration:

• Work closely with Growth Brand Tech and Country Manager;
• Translate business needs into clear product requirements.

Delivery & Execution:

• Own product backlog and prioritisation;
• Work with tech teams and project managers to ensure timely delivery;
• Ensure features are delivered with clear success metrics.

Key KPIs:

• Conversion rates (registration deposit);
• App performance (install activation deposit);
• Retention and churn;
• User engagement (frequency session depth);
• Contribution to LTV improvement.

Ideal Profile:

• Experience in product management growth product or UX-driven roles;
• Strong understanding of conversion funnels and user behaviour;
• Data-driven comfortable with analytics and A/B testing;
• Experience with mobile apps and web platforms;
• Ability to translate business goals into product features;
• Experience in betting gaming fintech or high-conversion consumer apps is a plus.

What This Role Is Not:

• Not a project manager;
• Not a technical lead;
• Not purely UX or design.