Digital Analytics & Tag Management (Adobe LaunchAnalytics)
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Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Guide and shape the Digital analytics program comprising building & running Web & Mobile analytics Mobile attribution Customer journey analytics Core measurement and reporting capability using best in class technologies processes and frameworks
Create requirements for digital analytics plan tag management approach and full release cycle
Act as key team member for Digital analytics initiatives and lead requirement gather workshops
Subject Matter Expertise
Hands on experience in Digital analytics tools like Adobe analytics Google Analytics Appsflyer is required with focus on following
Web & Mobile analytics: To drive better understanding of customer journey CTAs events marketing channel rules integrations
Measurement & Reporting: Manage proper measurement reporting analysis and optimisation of online journeys and campaigns. Support build out of performance reporting dashboards. Experience building external dashboards using Tableau is an added advantage.
Analytics & Insights: Help analytics processes to drive insights. Collaborate with Retail analytics teams to build predictive models that drive optimisation of Digital & Omni channel journeys
Will be responsible for business requirements functional design configuration testing training and implementation of Digital analytics and Mobile attribution tools using tag management platform
Ensuring deliverables are of the desired quality and have appropriate endorsements/ sign-offs
Clearly communicating priorities objectives/goals mission and acceptance criteria to the Agile Delivery Team
Prepare BRD and User stories and get them signed-off with country stakeholders. Walkthrough of user stories with implementation teams and agree on implementation timelines.
Validate deliveries through success metrics after deployment to ensure they meet all operational and business requirements and drive maintenance and problem resolution as required.
Ideal Candidate
Experience handling and managing Digital Analytics tools like Adobe analytics Google analytics AppsFlyer (or similar Mobile attribution tool) etc and Tag management tools like Adobe Launch.
Experience in implementation AEP SDK (end to end) with Adobe SaaS integration.
Experience in auditing and command on Tag Monitoring tools ObservePoint Analytics Health Dashboard.
Experience is Data Compliances like GDPR PDPA and Consent Management Tool.
Bachelors / Masters degree holder. Overall experience of 7 (depends of job band it can vary) years of experience in core and relevant field of setting up or working in high performance Digital analytics environment is a must
Proficiency in statistical and database concepts. Experience with visualisation tools like Tableau
Experience in technologies like R Python SQL is an added advantage
Good knowledge of Confluence and JIRA to conduct above activities in enterprise agile environment
Strong presentation and communication skills to deal with a broad set of stakeholders ability to tell a story through data identify opportunities and drive action plans
Highly effective in a large virtual cross functional team aligning to/and multiple business and IT partners across different markets
Create requirements for digital analytics plan tag management approach and full release cycle
Act as key team member for Digital analytics initiatives and lead requirement gather workshops
Subject Matter Expertise
Hands on experience in Digital analytics tools like Adobe analytics Google Analytics Appsflyer is required with focus on following
Web & Mobile analytics: To drive better understanding of customer journey CTAs events marketing channel rules integrations
Measurement & Reporting: Manage proper measurement reporting analysis and optimisation of online journeys and campaigns. Support build out of performance reporting dashboards. Experience building external dashboards using Tableau is an added advantage.
Analytics & Insights: Help analytics processes to drive insights. Collaborate with Retail analytics teams to build predictive models that drive optimisation of Digital & Omni channel journeys
Will be responsible for business requirements functional design configuration testing training and implementation of Digital analytics and Mobile attribution tools using tag management platform
Ensuring deliverables are of the desired quality and have appropriate endorsements/ sign-offs
Clearly communicating priorities objectives/goals mission and acceptance criteria to the Agile Delivery Team
Prepare BRD and User stories and get them signed-off with country stakeholders. Walkthrough of user stories with implementation teams and agree on implementation timelines.
Validate deliveries through success metrics after deployment to ensure they meet all operational and business requirements and drive maintenance and problem resolution as required.
Ideal Candidate
Experience handling and managing Digital Analytics tools like Adobe analytics Google analytics AppsFlyer (or similar Mobile attribution tool) etc and Tag management tools like Adobe Launch.
Experience in implementation AEP SDK (end to end) with Adobe SaaS integration.
Experience in auditing and command on Tag Monitoring tools ObservePoint Analytics Health Dashboard.
Experience is Data Compliances like GDPR PDPA and Consent Management Tool.
Bachelors / Masters degree holder. Overall experience of 7 (depends of job band it can vary) years of experience in core and relevant field of setting up or working in high performance Digital analytics environment is a must
Proficiency in statistical and database concepts. Experience with visualisation tools like Tableau
Experience in technologies like R Python SQL is an added advantage
Good knowledge of Confluence and JIRA to conduct above activities in enterprise agile environment
Strong presentation and communication skills to deal with a broad set of stakeholders ability to tell a story through data identify opportunities and drive action plans
Highly effective in a large virtual cross functional team aligning to/and multiple business and IT partners across different markets
