Sr. Demand Analytics & AI Enablement Analyst

Position Title: Senior Demand Analytics & AI Enablement Analyst

Department: Supply Chain

Location: Mexico City (or Mexico Hybrid)

Reports to: Director Demand Planning & S&OP

Scope: North America

ABOUT THE WELLA COMPANY

Together WE enable individuals to look feel and be their true selves.

Wella Company is one of the worlds leading beauty companies comprised of a family of iconic brands such as Wella Professionals Clairol OPI Nioxin and ghd. With 6000 employees globally and a presence in over 100 countries Wella Company empowers consumers and professionals through innovation iconic brands and sustainable growth.

THE ROLE

The Senior Demand Analytics & AI Enablement Analyst is a planner-facing role within the North America Demand Planning organization. This position focuses on standardizing demand analytics improving forecast diagnostics and enabling Demand Planners through advanced analytics and AI-powered tools including Microsoft Copilot and other LLM-based solutions.

This role does not own the demand forecast. Instead it acts as a force multiplier for Demand Planners by creating repeatable trusted analytical frameworks standard reports and AI-enabled insights that improve forecast accuracy and support S&OP decision making.

KEY RESPONSIBILITIES

Demand Analytics & Forecast Diagnostics
Develop standardized analytics to evaluate forecast accuracy bias volatility and error drivers
Perform root cause analysis of forecast error across SKU brand channel and customer levels
Create Pareto-based views identifying key drivers of forecast error
Analyze demand shipment and POS relationships to surface risks and misalignment

AI & Copilot Enablement
Design and maintain AI-assisted analytical workflows to support Demand Planners
Build and manage a library of approved Copilot prompts and analytics use cases
Embed AI-generated insights into Excel Power BI and planning workflows
Ensure outputs are explainable consistent and trusted

Standard Reporting & Insight Generation
Own development of standard demand planning reports and narratives
Translate complex analysis into executive-ready insights
Enable exception-based management through automated diagnostics

Collaboration & Enablement
Partner closely with Demand Planners to eliminate manual analysis
Collaborate with Supply Planning Commercial and Finance teams
Train planners on interpretation and use of standardized analytics

QUALIFICATIONS
3 years experience in Demand Planning Forecasting or Demand Analytics
Experience in CPG or high-SKU environments
Strong analytical and Excel skills
Experience with planning systems such as Blue Yonder SAP or similar
Strong communication skills and business acumen
Proficient English (written and verbal)

DESIRABLE
Experience with Power BI or similar visualization tools
Exposure to POS data and customer-level demand analytics
Experience using AIenabled tools (e.g. Microsoft Copilot ChatGPT or similar) to support analytics insight generation or reporting; familiarity with best practices for asking structured questions of data is a plus

Beauty or consumer discretionary industry experience