Field Marketing Manager (Plano, TX)

Why Ryan

• Hybrid Work Options

• Award-Winning Culture

• Generous Personal Time Off (PTO) Benefits

• 14-Weeks of 100% Paid Leave for New Parents (Adoption Included)

• Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement

• Benefits Eligibility Effective Day One

• 401K with Employer Match

• Tuition Reimbursement After One Year of Service

• Fertility Assistance Program

• Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service

This is a hybrid role based out of our Plano HQ with an expectation of working onsite 12 days per week.

Duties and responsibilities as they align to Ryans Key Results

People:

• Create a positive team member experience.
• Communicates and collaborates with marketing and practice colleagues to ensure standard practices and efficient information sharing across regions and practices.

Client:

• Leads the creation of end-to-end marketing campaigns that maximize lead generation through collaboration with key stakeholders to understand and define optimal strategies.
• Works with practice to build specific marketing and sales collateral presentations and content that align with corporate brand standards.
• Analyzes performance and segments audiences for targeted outbound programs.
• Develops maintains and analyzes intelligence for current and prospective competitors.
• Recommends innovative marketing programs and approaches to increase the effectiveness of attracting new clients and growing existing key client accounts.

Value:

• Determines ideal channel mix including content marketing paid media email social sponsorships/memberships and other relevant channels working with digital events and communication teams to maximize impact.
• Creates enticing customer-centric messaging and campaign assets that communicate and differentiate Ryans value in target industries segments and regions.
• Manages the development design copywriting and production of marketing content in collaboration with the creative team and agencies including advertising brochures case studies media and other relevant assets.
• Leads activities and processes including gathering analyzing and tracking campaign data and maintaining plans and priorities while working with internal stakeholders.
• Builds and maintains a robust internal communications plan including internal emails enablement and sales support materials such sales sheets webinars tax alerts etc.
• Develops and ensures consistent messaging and strategic positioning for all materials event and campaign assets to deliver a recognizable and cohesive brand identity.
• Maintains a high level of awareness regarding activities in the Firm that may directly affect branding initiatives or procedural guidelines of the organization.
• Performs other duties as assigned.

Education and Experience:

Bachelors degree (B.A. B.B.A. or B.S.) from a four-year college or university preferably with a concentration in Business Marketing or Communications and a minimum of 5 years related work experience. Must be able to execute projects and responsibilities with minimal direction and be professional and articulate.

Computer Skills:

To perform this job successfully an individual must have intermediate skills in Microsoft Word Excel Outlook PowerPoint Marketing Automation Solutions (i.e. Pardot Marketo Eloqua HubSpot) and some familiarity with tools like PowerBi ClickUp and SmartSheet.

Certificates and Licenses:

Valid drivers license required.

Supervisory Responsibilities:

N/A

Equal Opportunity Employer: disability/veteran