Marketing Automation-Manager – English – Hybrid Lisbon

Ready to shape the future of work

At Genpact we dont just adapt to changewe drive it. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.

If you thrive in a fast-moving tech-driven environment love solving real-world problems and want to be part of a team thats shaping the future this is your moment.

Inviting applications for the role of Marketing Automation- Manager English Remote RO

We are seeking a Senior Marketo Specialist to serve as the technical owner of Adobe Marketo Engage within a large regulated enterprise environment. This role is focused on platform architecture governance data integrity integrations and operating model design rather than day-to-day campaign execution. The ideal candidate brings deep hands-on Marketo expertise a strong systems mindset and experience building scalable compliant marketing automation operations across multiple teams and regions.

Responsibilities

Marketo Platform Architecture & Governance

o Own the technical administration and governance of Adobe Marketo Engage including:

o Workspaces and partitions strategy

o User roles permissions and access controls

o Standardized program frameworks for repeatable use

o Establish and enforce platform governance standards to ensure Audit readiness and compliance

Data Management Quality & Lifecycle Operations

o Define and govern Marketo data models and field schemas in alignment with CRM and CDP.

o Lead data quality initiatives including:

o Data normalization (country/state job function titles)

o Deduplication logic and merge rules

o Enrichment and validation processes

o Monitor and troubleshoot data flow issues including sync delays field mismatches and submission anomalies.

CRM CDP & System Integrations

o Own the MarketoCRM integration ensuring reliable and compliant data flow across:

o Leads Contacts Accounts and Campaigns

o Member statuses and lifecycle progression

o Support identity resolution and profile enrichment use cases

o Ensure consistent governance of attributes and event data

o Manage and monitor API-based integrations including: Establish monitoring and alerting processes for integration health and failures.

Operational Processes SOPs & Enablement Design and implement marketing automation operating processes

o Develop and maintain SOPs playbooks and technical documentation covering Marketo

o Platform usage standards

o Data governance and compliance requirements

o Troubleshooting and incident response

o Run enablement sessions office hours and technical training for marketers analysts and adjacent teams.

Compliance Risk & Audit Readiness Ensure Marketo configurations and data handling align with: Enterprise security standards

o Consent management and preference handling.

o Regulatory and audit requirements

o Partner with legal security and compliance teams during audits and reviews.

Qualifications we seek in you!

Minimum Qualifications

Minimum years of hands-on experience with Adobe Marketo Engage including platform administration and technical configuration.
Minimum years overall experience in marketing automation MarTech operations or marketing systems.
Strong expertise in:
Marketo architecture and data models
Field schemas normalization and deduplication
Tokens snippets and scalable asset design
Solid experience with Salesforce CRM integrations and lifecycle operations.
Experience working with or integrating Customer Data Platforms (CDP).
Proven ability to define and operationalize processes governance models and SOPs.

Comfortable working in regulated enterprise environments with formal approvals and audits.

Preferred Qualifications/ Skills

Marketo Certified Expert (MCE).

Experience with Adobe Experience Platform (AEP) or other enterprise CDPs.

Exposure to global multi-region Marketo instances.

Background in MarTech Center of Excellence (CoE) models.

Familiarity with attribution frameworks and downstream analytics enablement

Why join Genpact

Be a transformation leader Work at the cutting edge of AI automation and digital innovation

Make an impact Drive change for global enterprises and solve business challenges that matter

Accelerate your career Get hands-on experience mentorship and continuous learning opportunities

Work with the best Join 140000 bold thinkers and problem-solvers who push boundaries every day

Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.

Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.