Marketing Lead

BDO is looking for a MarketingLeadto step into aleadership role within our Clients & Markets teamresponsible for shapingthe firmsmarketingagenda and leadingitsdelivery. Reporting to the Head of Marketing & Communicationsyoulltranslate strategy into a disciplined high-impact program of work that strengthens BDOsbrandtodrive measurable outcomesthroughprioritisation executiongovernanceandstrong teamleadership.

Thisrolewill suita commercially minded marketing leader who thriveson building relationships with leadersin complex partner-led B2B environments and knows how to build momentum throughintegrated campaigns and demand generation programs.Youwill alsohave a demonstrated ability toleverageCRM and marketing automation to improve targeting and performanceand elevate thought leadershiptoconvertintellectual capital into genuine market cut-through. Just as importantlyyoulluplift capabilityenhanceways of working and developa high-performing national teamto help take BDO to the next level in brand strength clientengagementand growth.

Key priorities will be within the following areas:

Marketingplanningandleadership

• Lead the annual marketing plan andensure alignment tostrategy

• Leadanddevelop a high performing nationalteam

• Operateas partofthe Marketing & Communications leadership team

Go-to-marketandbusinessdevelopmentalignment

• Work closely with key stakeholders to planalignand deliver coordinated sectorclientand market campaigns

• Support key account programs through targeted campaigns thought leadership and activation

• Coordinatebetween marketing programs and BD activity to maximise market impact and client engagement

Campaignsdemandgenerationandmarketingperformance

• Lead the planning and delivery of national marketing campaignsincluding demand generationobjectivesleverageCRMand marketing automation platforms

• Own campaign performance and ROI

• Ensure marketing activity is insight led and outcome focused whilst being commercially accountable

Thoughtleadershipandmarketvisibility

• Lead the planning and activation of thought leadership and content programs

• Work with National Leadersand thought leadersto translate intellectual capitalintomeaningfulthought leadership and campaigns

Marketingcapabilityalignmentandcontinuousimprovement

• Upliftmarketing capabilitysystemsand ways of working across the team

• Embed best practice planning executionmeasurementand governance

• Work closely with Brand and Digital leaders to ensure strong alignmentintegrationand consistency.

About You

This position is suited to an individual with:

• Demonstrated experience in senior marketing leadership roles ideally within professional services advisoryconsultingor complex B2B environments.

• Proven experience leading national marketing function or teams of 20 people and delivering integrated marketing strategies.

• Strong capability across go to market planning campaigns and thought leadership.

• Demonstrated experience partnering with business development teams in partner led environments.

• Proven ability to build ahigh performingteam culture focused on continuous improvement capabilityupliftand disciplined execution.

• ExperienceleveragingCRM and marketing automation platforms to deliver measurable demand generation including segmentation nurture journeys and funnel reporting.

• An openness toleveragingAI and technology to enhance operations and marketing effectiveness.

• Strong commercial acumen with experience owning marketing performance metrics and campaign ROI.

• Experienceoperatingeffectively in matrixed multi office organisations.

• Proven ability to lift capability set standards and lead change within marketing functions.

• Strong stakeholder management capability with the ability to influence andadvisesenior leaders and Partners in complex environments.

• Tertiary qualifications in Marketing BusinessCommunicationsor a related discipline.