Senior Manager Group Marketing Consumer Goods

Job Summary

The Senior Manager Group Marketing Consumer Goods is accountable for leading and delivering endtoend marketing and communications strategies plans and services for DKSHs Business Unit Consumer Goods. The role acts as a strategic partner to the Business Unit leadership team ensuring all marketing and communications activities are tightly aligned with Business Unit strategy Group priorities and business objectives. With a strong service mindset the role ensures consistently high MarCom service quality measurable impact and stakeholder satisfaction across markets and business lines.

General Responsibilities

Strategy & leadership

• Translate Group marketing communications and media strategy into clear actionable Business Unitspecific strategies and roadmaps
• Develop and steer Business Unit marketing internal communications and media strategies and plans aligned with Business Unit objectives and Groupwide initiatives
• Act as a trusted strategic advisor to Business Unit leadership on all marketing and communications matters

Business partnership

• Serve as a competent and handson marketing and communications partner to the FMCG Own Brands business supporting new product development and launches brand development positioning and design strategic and tactical marketing and communications initiatives
• Collaborate closely with country organizations and business lines proactively supporting them as a valueadding business partner

Content channels & storytelling

• Lead the sourcing development and governance of highquality content across all relevant channels including BU websites and digital platforms social media events webinars and campaigns internal communications newsletters presentations articles success stories thought leadership and media content
• Ensure consistent messaging strong storytelling and brand alignment across all touchpoints.

Reputation issues & change

• Develop and maintain robust crisis communications and issuesmanagement contingency plans.
• Support communications related to M&A integrations and major business transformations.
• Safeguard and strengthen the Business Units reputation internally and externally.

Functional Skills and Knowledge

• Minimum 10 years of proven experience in marketing communications and branding in B2B and/or B2C environments within multinational organizations. Experience in consumer goods and/or FMCG strongly preferred. Agency or consulting background is an advantage.
• Outstanding English copywriting and editing skills; native or nearnative proficiency required
• Ability to prioritize effectively and deliver highquality outcomes under tight timelines
• Very strong organizational communication and stakeholdermanagement skills
• Proven ability to work across functions cultures and organizational levels
• Strong strategic conceptual and analytical thinking with a handson pragmatic execution mindset
• Excellent problemsolving skills with the ability to operate independently and decisively
• Highly service and resultsoriented with a strong performance mindset

Education

University degree in Business Administration Economics Marketing Communications or a comparable discipline.

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