Senior Channel Lead, Marketing Sites

About Pinterest:

Millions of people around the world come to our platform to find creative ideas dream about new possibilities and plan for memories that will last a lifetime. At Pinterest were on a mission to bring everyone the inspiration to create a life they love and that starts with the people behind the product.

Discover a career where you ignite innovation for millions transform passion into growth opportunities celebrate each others unique experiences and embrace theflexibility to do your best work. Creating a career you love Its Possible.

At Pinterest AI isnt just a feature its a powerful partner that augments our creativity and amplifies our impact and were looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities well explore your foundational skills and how you collaborate with AI.

Through our interview process what matters most is that you can always explain your approach showing us not just what you know but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

As Pinterests Sr. Channel Lead Marketing Websites you will own and steward a portfolio of Pinterests external marketing websites each serving distinct audiences including advertisers press partners and consumers. You will provide strategic and operational leadership across multiple sites ensuring they meet their respective goalswhether driving awareness engagement conversion or thought leadership. With deep expertise in web channel management youll balance strong governance with innovative optimizations orchestrating the work of partners across Marketing Content Creative Analytics and Engineering to deliver high-performance web experiences at scale.

You are a cross-functional leader who thrives in complex environments adept at managing multiple sites with differing business needs and user profiles. Your operational rigor experimentation mindset and ability to prioritize ensure that Pinterests marketing channels consistently deliver value for their intended audiences and for the business.

What youll do:

• Lead & Govern Channel Portfolio of Sites: Oversee day-to-day operations health and performance of Pinterests suite of marketing websites ensuring each site is aligned to clear business goals and regularly exceeding performance benchmarks.
• Set Channel Strategy & Roadmaps: Define channel-specific strategies goals and operating plans in partnership with content brand design engineering and analytics leads. Translate business priorities into actionable channel roadmaps.
• Operationalize Optimization: Design and implement robust testing and optimization frameworks tailored to the needs of each site using both quantitative analytics and qualitative insights to drive continuous improvement.
• Drive Project Prioritization: Build and socialize prioritization frameworks that clarify resource allocation across competing initiatives and ensure visibility and accountability for delivery.
• Collaborate & Coordinate: Act as the chief integratorcoordinating stakeholder groups from creative and engineering to marketing and analytics orchestrating seamless execution and scaling best practices and standards across all sites.
• Champion Audience-Centricity: Deeply understand and advocate for each sites target audience ensuring web content journeys and experiences reflect audience needs and preferences.
• Leverage Technology: Identify implement and optimize tools platforms and AI-powered solutions to enhance personalization operational efficiency measurement and reporting.
• Ensure Compliance and Quality: Maintain rigorous governance for marketing sitesensuring compliance with accessibility privacy legal security and brand standards.
• Deliver Insightful Reporting: Synthesize data and feedback into clear reporting sharing insights and actionable recommendations with leadership and cross-functional partners.
  
  

What were looking for:

• 10 years of experience managing digital channels websites or portfolios ideally in B2B tech media or high-growth environments.
• Proven ability to run multiple web channels or sites with different business goals target audiences and KPIs.
• Expert in operationalizing and governing marketing sites: including resource planning vendor management budgeting and compliance.
• Skilled in leveraging analytics and experimentation (A/B user research attribution) to drive informed decisions and consistent performance gains.
• Exceptional communication and cross-functional leadership: able to align stakeholders resolve conflicts and catalyze delivery.
• Track record of prioritizing and executing initiatives that deliver measurable business impact (growth engagement lead gen brand visibility).
• Deep knowledge of digital content strategy web design UX best practices CMS platforms and web analytics tools.
• Experience working with cross-disciplinary teams in fast-paced matrixed organizations.
• Bachelors degree in Marketing Business Communications or related field preferred.
• Pinterest Competencies

• • Customer Focus: Deep commitment to understanding and serving audience needs; adept at securing and aligning stakeholder support.

  • Ensures Accountability: Expert at holding self/teams to commitments monitoring metrics and embedding feedback loops.

  • Decision Quality: Makes timely high-quality decisions with incomplete info; synthesizes diverse viewpoints and data.

  • Being Resilient & Courage: Calm in adversity; able to address tough issues transparently and persist in driving improvement.

  • Values Differences: Creates inclusive environments; incorporates diverse perspectives into all facets of channel management.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
• This role will need to be in the office for in-person collaboration 1x per month to 1x per quarter and therefore can be situated anywhere in the country.

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