Digital Marketing Executive

A day of play 

Performance & Analytics (GA4 Focus)  Own day-to-day use of GA4 to track campaign and website performance. Build regular reports analyse user behaviour and identify opportunities to improve conversion and engagement. 

Campaign Execution & Agency Briefing  Translate marketing plans into clear digital briefs for agencies across paid media (Google Ads Meta) and landing pages. Coordinate delivery manage timelines feedback and optimisation cycles. 

Website Management (Storyblok)  Execute website updates and landing page builds via Storyblok CMS. Ensure all content is accurate SEO-friendly on-brand and aligned to campaign messaging. 

Campaign Delivery & Coordination  Support the rollout of multi-channel campaigns across digital touchpoints. Work closely with internal teams to ensure campaigns are delivered smoothly and on schedule. 

Test & Learn Approach  Support A/B testing and continuous optimisation of campaigns and website journeys using data and insights. 

Social & Creative Execution  Create and adapt content for social channels using tools such as Canva. Support scheduling and campaign rollouts working with designers where needed. 

Stakeholder & Agency Management  Work with internal teams (BD Ops CX IT) and external partners (digital agency designers PR) to ensure alignment and effective delivery. 

Reporting & ROI Tracking  Support the measurement of campaign performance providing clear reporting on KPIs and ROI to inform future activity. 

Digital Tools & Platforms  Support the use and optimisation of key platforms including GA4 Google Tag Manager Storyblok Google Ads Meta Ads and scheduling tools. 

Qualifications :

For your new adventure 

 23 years experience in a digital marketing role 
 Strong working knowledge of GA4 (essential) 
 Experience executing digital campaigns and working with agencies 
 Experience using a CMS (Storyblok WordPress or similar) 
 Understanding of digital channels including paid media SEO and social 
 Comfortable creating basic creative assets (e.g. Canva) 
 Strong organisational and time management skills 
 Analytical mindset with the ability to interpret data and take action 
 High attention to detail 
 Strong communication skills and ability to manage stakeholders 
 Ability to manage multiple projects and priorities in a fast-paced environment 

Additional Information :

What success looks like 

• Be Considerate  Show you care 

• Be Passionate  Love what you do 

• Be Courageous  Show you are resilient 

• Make a Difference  Leave a positive legacy 

And the key ways that you will help us build brighter futures together 

• To be an employer of choice   You are able to demonstrate clear understanding of how marketing campaigns drive behaviour change and experience across a broad range of communication disciplines including digital marketing PR advertising and partnership marketing. 

• To be a trusted long-term partner that exceeds customer expectations  Ensure our brand is used appropriately and that campaigns adhere to the planning delivery and reporting requirements and represent our core mission vision and values with flawless execution. 

• To deliver significant sustainable growth  Capture & Evaluate key campaign performance metrics to make informed strategic decisions for future campaigns. 

What we offer you 

• The chance to build brighter futures for children. 

• Become an influencer for families across the globe. 

• Freedom to be creative. 

• Help build a brand. 

• Explore a variety of marketing techniques 

• Access to 24/7 Employee Assist Programs through Health Assured. 

• Discounted wraparound school care and holiday club (if you have little ones). 

• A little bit of security for your future with a workplace pension scheme. 

• A place where you can let your personality shine. 

• Rewards for recommending your family and friends to come and join the family. 

• Paid training and regular personal and professional development. 

• A structured four week induction to set you up for success. 

• Flexible working  

• Fun. Its what big kids do. We like to be 100% human rather than corporate. 

Nice to Have: 

 Exposure to CRM platforms (e.g. HubSpot Mailchimp) 

 Experience with A/B testing or CRO 

 Experience with Google Ads or Meta Ads platforms 

 Basic understanding of SEO best practices 

Where you will work                                                                                                                                 

Our Marketing team are currently located in Wokingham - we promote flexible working locations!

Primarily Wokingham based with 2/3 days a week from home 

How often will you work 

 40 hours per week are our standard full time hours between 8.30am and 6.30pm but we are super flexible and will also consider part time for the right person. 

#JAGM

Remote Work :

No

Employment Type :

Full-time