Marketing Specialist

Team Summary

The Visa Philippines team is comprised of a highly motivated bunch of problem solvers who create impactful campaigns and experiences for both our brand and our clients. Here at Visa we strive to excel with our partners via strong collaboration we look to enable and inspire all players in the ecosystem to drive electronification of payments in the Philippines. 

What a Marketing Specialist does at Visa

The Marketing Specialist for our business in The Philippines is accountable for the seamless execution of Visas brand (B2C) solutions and client marketing activities (B2B).

You will report to the Head of Country Marketing and will be part of the Philippines Country Team to accelerate business growth with a profit and loss (P&L) mindset focused on optimizing team performance and marketing investment. You will drive customer centricity within the organization by understanding the evolving payment ecosystem and changing consumer needs.

Key responsibilities include:

• Deliver the Marketing VAS revenue target for Visa clients and lead key client marketing (B2B) programs in close collaboration with key Visa cross-functional teams and the regional marketing team in Singapore
• Work with and support the Head of Country Marketing in the strategic development and seamless execution of key consumer marketing programs (B2C) specifically across social digital KOL OOH activation channels merchant partnership programs and point-of-sale brand visibility programs.
• Work with key issuers to ensure Visa fair share in earned media channels is achieved through regular communication of our key offers
• Help manage the Philippines marketing budget and ensure that all activities adhere to Visas financial policies
• Drive local market reporting and ROI tracking including templates methodology cadence and data integration leveraging an assess test and refine approach

Why this is important to Visa

Successfully handling this position will help Visa to continue consumer marketing excellence as well as support our clients and partners in excelling their marketing initiatives hence directly driving our common interest in stabilizing and growing clients and Visas businesses. This role is responsible for helping deliver on brand health targets for the Philippines as well drive partnership with clients and partners.

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager. 

Qualifications :

What you will need 

• Bachelors degree preferably in Business Management / Marketing or equivalent 
• Minimum 4-8 years of proven experience of related consumer and client marketing management top-tier Financial Payments Technology or FMCG industry preferred 
• Passion for Visa business technology innovation with high energy and intelligence 
• Proven experience in being part of great creative work development process support effective agency management process across creative media digital and below-the-line activities 
• Strong project management skills and analytical thinking 
• Strong presentation interpersonal and communication skills 
• Possess high learning agility 
• Demonstrates proven ability to work with clients across existing and new partners  
• Experience working in complex cross-functional projects / teams across internal and external organizations 
• Ability to operate effectively and efficiently in a challenging fast-paced environment 

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time