Brand & Campaign Marketing Manager

Key Responsibilities

1. Strategic Campaign & Pricing Leadership

• Define and lead the annual campaign roadmap aligned with business and commercial objectives
• Develop and execute pricing and promotional strategies to create strong reasons to buy
• Translate price positioning into impactful marketing narratives while protecting brand identity
• Monitor market trends competitors and consumer behavior to maintain competitive advantage

2. End-to-End Execution & ROI Ownership

• Own the full campaign lifecycle: from consumer insights segmentation execution performance tracking
• Manage campaign budgets with an owner mindset optimizing ROI and incremental revenue
• Leverage data and analytics to drive personalization and campaign effectiveness
• Manage agencies and external partners to ensure high-quality execution

3. Leadership & Cross-functional Collaboration

• Lead coach and develop a high-performing marketing team
• Foster a culture of ownership accountability and continuous improvement
• Act as a project owner working closely with Sales Product and Analytics teams
• Ensure team well-being and career development aligned with company values

Requirements

Technical Skills

• Strong leadership experience in team building coaching and talent development
• Proven expertise in campaign management (mandatory) with exposure to brand marketing and market research
• Strong business acumen in budgeting ROI analysis and retail operations
• Experience managing agencies and cross-functional projects
• Proven track record in delivering high-impact campaigns driven by pricing and value strategy

Preferred Qualifications

• Experience in retail industry (mandatory) especially omni-channel (online offline)
• Background from global sports or retail brands (e.g. Adidas Nike) is a plus
• Experience in process optimization and operational efficiency improvement
• Strong adaptability to digital transformation and technology adoption

Soft Skills

• Strategic thinking and strong analytical mindset
• High level of influence collaboration and emotional intelligence
• Strong decision-making and adaptability in a fast-paced environment

Education & Experience

• Minimum 3 years in retail marketing (campaign-focused)
• Bachelors or Masters degree in Marketing Business or related fields
• Proven leadership experience in campaign or marketing roles

What We Offer

• Competitive salary
• 100% salary during probation period
• Monthly performance bonus (up to 20%)
• Annual salary review
• Healthcare insurance for you and your family
• 20 days of paid leave annually
• Monthly sports allowance
• Dynamic working environment with strong team culture
• Training programs and personalized career development plan

Contact infor: Ms Zoe Huyen

Phone:

Mail: