Media Planner

Position: Media Planner

Experience: 10-12 years

Industry: Hospitality

We are seeking an experienced Media Planner with 10-12 years of experience to join our team in the hospitality sector. The ideal candidate will have a strong background in managing Google and Meta ads as well as a deep understanding of customer acquisition cost.

Key Responsibilities:

- Develop and implement digital advertising strategies to drive customer acquisition and increase brand awareness

- Manage and optimize Google and Meta ads campaigns to ensure maximum ROI

- Conduct thorough analysis of customer acquisition cost and make data-driven decisions to improve campaign performance

- Collaborate with cross-functional teams to ensure alignment of digital advertising efforts with overall marketing goals

- Stay updated with industry trends and best practices to continuously improve the effectiveness of digital advertising efforts

- Monitor and report on campaign performance providing insights and recommendations for improvement

- Manage a team of digital advertising specialists and provide guidance and mentorship to drive their professional growth

Qualifications:

- Bachelors degree in marketing advertising or a related field

- 10-12 years of experience in digital advertising preferably in the hospitality sector

- Strong understanding of Google and Meta ads platforms and their respective best practices

- Proven track record of managing successful digital advertising campaigns with a focus on customer acquisition

- Experience with customer acquisition cost analysis and optimization

- Excellent analytical skills and ability to make data-driven decisions

- Strong leadership and team management skills

- Excellent communication and collaboration abilities

- Ability to thrive in a fast-paced and dynamic work environment