Manager, Executive Education Marketing
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Manager Executive Education Marketing (at the rank of Executive Officer) in the Faculty of Business and Economics (Ref.: 535013) (to commence as soon as possible on a two-year fixed-term basis with contract-end gratuity and University contribution to a retirement benefits scheme totalling up to 10% of basic salary with the possibility of renewal subject to satisfactory performance)
Applicants should possess:
a good bachelors degree preferably in marketing communications or a business-related discipline with at least 5 to 8 years work experience including substantial experience in marketing or client servicing in a commercial or business setting;
excellent command of written and spoken English and Chinese (including Putonghua) and be able to proofread and edit English and Chinese articles;
have strong customer service and project management skills; good organisational interpersonal and communication skills; and solid branding and marketing skills; highly proficient in preparing and handling PowerPoint presentations for programmes and senior stakeholders and possess basic graphic design capability using tools such as Canva and Adobe Photoshop/Illustrator;
hands-on experience in email marketing solutions such as Mailchimp or other similar platforms and familiarity with website content management systems e.g. WordPress;
proven experience in WeChat content creation layout design using XiuMi and community management as well as experience in LinkedIn content creation and community management;
in-depth understandin of brand alignment and be able to reinforce compliance with brand guidelines with strong brand storytelling and copywriting skills in both English and Simplified Chinese including translation and adaptation;
experience in working with external creative and video production houses will be an advantage and prior experience in both agency and in-house environments is welcomed and regular use of AI tools to enhance content creation design productivity and data handling is expected;and
a good knowledge of executive education programmes in the Asian market and a sound network with the business sector would be a definite advantage.
be good team players with prior experience in supervising or leading subordinates a positive attitude and a detail-oriented mindset with a high level of computer literacy and an in-depth understanding of social media channels in China and globally.
The appointee will support the Facultys development in the Executive Education portfolio including programme development marketing and execution. Key responsibilities include but not limited to:
plan and implement integrated marketing campaigns for executive education programmes across digital and offline channels with a strong focus on content marketing and social media;
manage the Facultys presence and communities on WeChat and LinkedIn including content planning copywriting layout design (using XiuMi for WeChat) and day to day community management;
prepare and execute email marketing campaigns using Mailchimp or other similar solutions and coordinate website updates through WordPress or other content management systems; and oversee the development of marketing collateral PowerPoint presentations visuals and videos in collaboration with internal stakeholders and external creative or production agencies ensuring alignment with brand guidelines and reinforcing the the Facultys Executive Education brand;
make regular and effective use of AI tools to support content creation design workflows and productivity.
The appointee will work at the Facultys Cyberport campus and may be required to work in a fast paced environment completing tasks to strict deadlines. He/She is expected to work independently with an entrepreneurial spirit and under pressure and multi-task under tight deadlines. Shortlisted candidates will be invited to attend a written test and an interview.
A highly competitive salary commensurate with qualifications and experience will be offered in addition to annual leave and medical benefits.
The University only accepts online application for the above post. Applicants should apply online and upload an up-to-date C.V. Review of applications will commence as soon as possible and continue until May 5 2026 or until the post is filled whichever is earlier.
Required Experience:
Manager
About Company
Established in 1911, the University of Hong Kong (HKU) is the territory’s oldest institute of higher learning and also an internationally recognized, research led, comprehensive university.
