Executive, Ad Ops

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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1570 - Ad OperationsExecutive

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About WPP 650

Join an award-winning team at the heart of UK government where your work will genuinely shape lives. As part of WPP 650 youll be part of a supportive collaborative environment that values curiosity kindness and growth. Together we use behaviour change principles to design smarter services influence better decisions and help millions of people across the country.

Named WPP 650 after the 650 UK parliamentary constituencies the name is a reminder that our work must reflect the full breadth of the country every community every audience. No two days are the same. The challenges are complex the problems worth solving and the learning constant. Youll tackle issues that matter alongside talented colleagues who care deeply about what they do. Its demanding but always rewarding.

This is meaningful work with real-world impact the kind you can point to with pride.

Role Summary and Impact

As an Ad Operations Executive you will be instrumental in upholding best practice trafficking processes and ensuring adherence to WPP650s leading-edge methods in client setup and campaign delivery. You will manage the smooth implementation trafficking and administration of all online advertising campaigns ensuring on-time delivery of compliant creatives and accurate tracking for campaign objectives. This role requires expertise in ad serving technologies troubleshooting delivery issues and providing essential technical support to internal and client teams ultimately ensuring operational excellence and contributing to the success and continuous innovation of WPP650s digital advertising services.

Reporting Structure:Reports to Ad Operations Account Manager.

Key Responsibilities

Campaign Management & Implementation

• Ensure that Ad Ops best practice and frameworks are adhered to and demonstrate continued evolution.

• Ensure adherence to WPP650 best practice methods in client setup and trafficking meeting all Client deadlines.
• Manage the smooth implementation trafficking and administration of all online advertising campaigns.
• Ensure the on-time delivery of compliant creative materials respecting both publisher specifications and brand policies.
• Implement appropriate tracking for all stakeholders to measure and achieve campaign objectives accurately.
• Ensure proficient implementation of ad serving web analytics UTMs and Taxonomies
• Manage campaign implementations in DCM or other designated third-party ad-servers.
• Oversee the implementation trafficking and maintenance of campaigns within third-party ad-servers/systems including creative and campaign testing.

Technical Operations & Troubleshooting

• Address and troubleshoot campaign delivery issues to devise solutions to delivery/performance problems.
• Experience in testing and installing publisher pixels uploading creatives to meet specifications and efficiently managing workload ensuring clarity and communication with all stakeholders.
• Provide technical troubleshooting support to account and client teams as well as to local teams in other markets to ensure global standardisation.
• Help to manage the implementation of third-party tracking tools for campaign optimization and reporting and help to coordinate tracking tags implementation onto sites with development teams.
• Aid in pulling ad-server reports and analysing results to enhance campaign performance optimisation.
• Grasp the importance of tracking technologies and its foundational role in Digital operations.
• Stay updated on digital market developments and new technologies always seeking ways to improve and optimise current processes through appropriate technical solutions.

Client Collaboration & Operational Excellence

• Collaborate with Digital Account Directors/Managers to identify client issues and relay them back to the Client teams for the development of improved tracking strategies.
• Actively manage your workload in alignment with key tasks and objectives.
• Work collaboratively with account team members to resolve media challenges and help identify new opportunities for campaigns.
• Communicate confidently and clearly with the team and other stakeholders.
• Foster a strong understanding and working relationships with other WPP650 departments/services.
• Help to initiate new processes and opportunities to enhance workflow.

Skills and Behaviours:

• Experience with front end web development technologies such as HTML CSS javascript.
• Experience and knowledge of 3rd party adserving technology such as Doubleclick AdFrom Flashtalking
• Knowledge of Tag Management Systems such as Google Tag Manager
• Good interpersonal skills and the ability to work in a small team.
• Diligence in delivering against pre agreed timescales
• Display a pro-active attitude to learn new things and be positive about taking on new challenges.
• A desire and willingness to get the job done

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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