Senior Director, Analytics

Job Description:

We are looking for a Senior Director Analytics leader to shape the vision for media measurement and reporting across linear and digital channelsmodernizing how success is defined measured and communicatedand to translate complex data into clear executive-ready stories that drive action.

The Senior Director Analytics (Cross Brand) drives cross-brand alignment and deliverydata integration measurement streamlined reporting and insight developmentto increase the value brands realize from their media investment.

This role is not tied to a single account; you will support all brands by executing cross brand initiatives setting measurement foundations and best practices standardizing reports and KPIs advancing AI/automation and processes and coordinating cross-brand onboarding data integration intake/request management and partner/tool evaluation.

You will lead measurement principles and best practicesproviding oversight hands-on support when needed and consultative recommendations across people-based marketing cross-channel measurement MTA/MMM addressable media dynamic creative closed-loop measurement clean rooms and advanced/predictive modeling techniques.

What we are looking for (skills key responsibilities):

• Lead and mentor teamscreate clarity remove barriers and develop talent through coaching and best-practice enablement

• Leader in AI-enabled report automationpartnering with teams to streamline recurring reporting improve speed/quality and advance analytics capabilities

• Entrepreneurial curious mindsettakes smart risks challenges the status quo and drives continuous improvement

• Executive communication and storytellingtranslates data into clear credible actionable recommendations (written and verbal)

• Anticipates and solves problemsidentifies root causes mitigates risks and knows when/how to escalate

• Partner with senior stakeholders across brands business units and clients to define priorities success metrics and a scalable measurement approach

• Set and drive the cross-brand analytics roadmap (tools methods and operating model) to optimize media performance and key marketing outcomes

• Own reporting governance (standards access maintenance troubleshooting deployment) to ensure consistent reliable reporting across brands

• Own cross-brand intake/triage and support (data issues access how-tos enhancements); prioritize work and manage escalations

• Lead cross-brand communicationalign teams on POVs risks dependencies decisions timelines and deliverable quality

• Lead strategic projects and advanced analytics/integrated data solutions (e.g. cross-channel measurement addressable predictive modeling) and ensure they can be operationalized

• Drive test-and-learn Initiatives (measurement plans test design interpretation) to answer key business questions quickly

• Evaluate new tools/technologies define fit within the analytics stack and guide adoption via documentation training and change management

• Prepare and deliver executive-level presentations/readouts for internal and external stakeholders

• Champion a data-driven culture; stay current on media measurement (including privacy changes) and technological trends

QUALIFICATIONS/SKILLS:

• Bachelors degree required; masters preferred (analytics data science computer science marketing/advertising business engineering or applied statistics/mathematics)

• 8 years in analytics supporting digital media and/or marketing measurement (progressive responsibility)

• 4 years people management experience (direct leadership and/or leading managers) preferred

• Advanced knowledge of digital media analytics measurement frameworks and dashboard/data visualization tools

• Working knowledge of statistics and experimentation (A/B MVT; sample sizing; significance; regression/forecasting; lift analysis)

• Ability to integrate data sources assess data quality and apply data to activation measurement and strategic decisioning

• Proven cross-functional technical project leadership; aligns stakeholders (technology creative UX media planning/investment programmatic) to client priorities

• Client-facing leadership: translates complex insights into clear executive-ready recommendations; leads readouts and working sessions

• Comfort shaping and supporting business development tied to AI/ML automation and advanced analytics opportunities

• Ad tech and analytics platforms experience (e.g. CM360 Adobe Analytics social platform analytics)

• Advanced Excel and PowerPoint; MS Office proficiency

• Experience with AI tools (e.g. Copilot Claude Gemini) and automation

• Power BI preferred; SQL and Python preferred

At dentsu we believe great work happens when were connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices currently located in Chicago metro Detroit Los Angeles and New York City are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote depending on the role and business needs. Regardless of your work location we expect our employees to be flexible to meet the needs of our Company and clients which may include attendance in an office.

#LI-MS3 #LI-Hybrid

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